CATEGORIES

Best content campaign to assist with corporate positioning

Best content campaign to assist with reputation management

Best content targeted to the CSR community

This category rewards companies that have successfully used a compelling content narrative to help bring their corporate strategy, mission or vision to life.

This category rewards companies that have developed and delivered engaging content to build trust and improve or maintain their reputation.

This category rewards companies that have successfully targeted a CSR or sustainability audience with a creative content strategy.

Best content targeted to the investor audience

Best content targeted to the internal audience

Best use of video 

This category rewards companies who have successfully used content to educate, inform and communicate with the city and those who influence it.

This category rewards companies who have successfully used content to weave a strong narrative throughout their corporate messaging.

This category rewards companies who have stood out in their use of video; either because of the compelling nature of the content or the strategy that lay behind its use.

Best use of digital

Best use of print

Best use of audio

This category rewards those organisations that have used digital channels to effectively host, promote or create their content.

This category rewards companies who have used print content to engage their audiences.

From podcasts to recordings, concerts to audio branding some organisations are effectively using audio. This category rewards companies that have used audio effectively to enhance their corporate storytelling.

Best use of a visual property

Best use of mobile

Best use of a celebrity/influencer

This category rewards companies that are making their content more engaging through the use of visual tools such as illustration, photography or art.

This category rewards companies that have used mobile-only or mobile-first content campaigns to channel user engagement.

This category rewards companies that have either used celebrity endorsements or influencer marketing strategies to ensure their content is having greater resonance among their audiences.

Best copy style/tone of voice

Best corporate blog

Best content-driven brand created community

This category rewards companies that have used a unique tone of voice to help audiences recognise brand differentials.

This category rewards companies that have used a corporate blog to reach out and engage with their audiences.

This category rewards companies that have been successful in creating strong and loyal communities through a compelling content strategy. This category is specifically concerned with communities created by an organisation, and can include the internal audience, an organisation's social channel, or other communities created by an organisation's owned channels.

Best use of content with an existing external community

 Best user-generated content (employee) Best user-generated content (external stakeholder)

This category rewards companies that have successfully used their content to create a dialogue and engage with an existing external community.

This category rewards companies that have used employee-generated content to drive engagement.

This category rewards companies that have developed successful campaigns and ongoing strategies to encourage and develop external user-generated content.

Best use of content in a live or experiential setting

Most creative use of a native opportunity Most creative use of owned media channels

This category rewards companies that have used content creatively either before, during or after a live event.

This category rewards companies who have successfully seized opportunities to go beyond the historic bought-media format and worked creatively with brands and organisations.

This category rewards companies that have effectively used their own media channels, such as their own publications, events, web sites, social channels and others, to engage their stakeholders.

Best branded content publication

 Best branded content site Best use of data

This category rewards companies that have created a strong publication and used content effectively to engage stakeholders. Publications could be for specific audiences, such as employees, investors or regulators or to position an organisation across all stakeholder groups.

This category rewards companies that have created a strong website and used content effectively to engage stakeholders. Publications could be for specific audiences, such as employees, investors or regulators or to position an organisation across all stakeholder groups.

This category rewards companies that have used data effectively, either to create compelling content or to enable a greater efficiency with their content strategy or campaign.

Best interactive content

Best use of content in a social context

 

This category rewards companies that have increased their content's efficiency by threading interactivity through their channels. Entries in this category will either enable a further embedding of their existing content through interactivity or produce further content through interactivity.

This category rewards companies that have used social media imaginatively within their content campaigns or strategy. Depending on the number and range of entries this will either be a single category or divided into separate social channels; Facebook, Twitter, Instagram, LinkedIn, messaging channels, other and multiple channels.

 

Best one-off content campaign

Best long term use of content

 

This category rewards the outstanding content campaign of 2017.

This category rewards companies that have the most effective attitude to content. Entrants will need to demonstrate an ongoing commitment and understanding of the way content can be used to engage with individual or multiple stakeholder groups.

 

The following categories cannot be entered. The judges will decide the winner.

Best corporate storyteller

 

 The Grand Prix for best overall content use of strategy  

This category highlights either individuals or organisations who are deemed by the judges to be the best corporate storytellers.

This category is not entered. Judges will decide the winner of this category based on those submissions that have stood out from other categories.

 

 

SPONSORS

Align your brand with this annual celebration for the IR and corporate communications community

For details on sponsorship opportunities, please email Andrew Thomas - andrew.thomas@communicatemagazine.co.uk

SUPPORTERS

If you are interested in being a supporting partner of the Corporate & Financial Awards please email Michelle Kibble