EMPLOYER BRAND MANAGEMENT: HOW PROCESS DELIVERS RESULTS
Marketing and communication manager
Brooke Nolan is Synergy Creative’s communications manager. A published journalist, Brooke has 10 years of experience in running integrated consumer and B2B marketing campaigns. She is now applying her skills to the internal comms market, helping house hold names shape employer brand strategies, while looking after all things brand Synergy.
Group chief people officer
Kathryn has over 20 years’ experience in organisational life, and has a particular passion for creating cultures that make high performance a certainty. She has experience in both private and public sectors, the UK and globally and has built HR teams from scratch as well as coaching existing teams to high performance. She lists her professional interest as value creation, organisation, leadership and talent development and of course culture. She holds both an MBA and a Masters in Leadership Coaching.
VP head of global sourcing & employment brand
Matthew Jeffery has 20+ years of recruitment & marketing experience. He is currently VP head of global sourcing & employment brand for SAP. His work and that of his team has been awarded with a host of prestigious awards including the ‘2016 Best employment brand’ with Recruiter Magazine, and ‘the Brandon Hall gold award for employment branding.’ Jeffery authored ERE’s most commented trilogy of articles of all time, ‘Recruitment 3.0/4.0/5.0’, on the future of recruitment.
Global employer brand director
Lianne Corriette is IHG’s global employer brand director. She has over 10 years’ experience in consumer and employer branding from relaunches, EVP development, social media strategy, consumer and candidate experience mapping to brand innovation.