PROGRAMME

08.30  Registration and breakfast  

09.15 Welcome and opening address                                                                                                             
 Andrew Thomas, publishing editor, Communicate magazine

 09.20

Reputation, reputation risk and reputation management

                 


                    Setting the scene for the conference, this opening session looks at three key concepts: reputation, reputation risk and reputation management. Using a new categorisation model, the session focuses on the origins of reputation risk before looking at how risks can be managed through the lifecycle. Andrew Griffin, CEO of Regester Larkin and author of Crisis, Issues and Reputation Management, shares his insight and experience.

Andrew Griffin, chief executive, Regester Larkin  

   
                 
10.00

Communicating on corporate ethic

                 


                    The relationship between communications and compliance is  crucial to communicating key messages to both internal and external  stakeholders regarding the company’s code of conduct and corporate  values. Michelle Witton, compliance lawyer at the Eurasian Natural  Resources Corporation explores the importance of the relationship  between communications and compliance. In this session she shares her  first-hand experience working on Anglo American’s anti-corruption  programme.

 Michelle Witton, compliance lawyer, ENRC 

                     
 10:40 What does the energy policy mean for the extractive industry?
                 
                  Energy production, distribution and consumption are aspects of the extractive industry that are in constant development. Thus, everything surrounding energy production has to change. Energy policy plays a massive role in the extractive sector, particularly in governing these areas. While policy is necessary on a national and international level, it can provide obstacles for extractive companies.
                   
                  In this session energy economist, Dr Carole Nakhle looks at the recent changes to energy policy and what impact they will have on the extractive industry.
                   

 Carole Nakhle, energy economist, Surrey Energy Economics Centre


11.20 Coffee break and networking  

                 
11.40 NGOs vs. the extractives                  


                    Activist groups are often at the top the reputation risks   list for extractive companies, including those groups supporting   everything from environmental change to wildlife protection.   Communicating with these groups requires attention to CSR programmes,   effective public affairs and stakeholder engagement on numerous levels.

                 


                    Robert Blood, managing director of SIGWATCH, explains where   NGOs are trying to take the industry and what can be learned from their   campaign strategies and tactics.

 Robert Blood, managing director, SIGWATCH 


12.20

Trust as a Business Driver
                   
                  Why Trust? Trust is a crucial asset. It is essential to protect, nurture and enhance trust in order to be successful in today’s complex operating environment. It is crucial for all organisations, but especially those operating in the energy sector.
                   
                  In this session, and based on the findings of the annual Edelman Trust Barometer, we explore the role of trust in moving a business from having a licence to operate, to having a licence to lead. Through a short presentation, panel discussion and Q&A we explore the state of trust, the interaction between business, government, NGOs and the media, how to go about building trust and its importance to the bottom line.

Rishi Bhattacharya
                  managing director energy & industrials, Edelman 

   
                 
13.00 Lunch  

 14.00

How to engage employees when undergoing a rebrand

                 

A company’s reputation is of the utmost importance to both internal and external audiences. When EQUATE Petrochemical Company went through a brand refresh – identifying new brand behaviours and modernising its logo, it was important to get its employees involved. As a global company with over 2,000 employees, a comprehensive internal comms strategy around the rebrand and behaviours was vital. Wael Allahou, corporate communications executive at EQUATE, shares the story of how employees were engaged and inspired by an internal communications programme which included the prize of a trip to NASA for astronaut training and a zero gravity flight.

Wael Allahou, corporate communications executive, EQUATE Petrochemical Co


                 
14.40 Public Perceptions
                 
                  The oil and gas industry is by some margin the single largest industrial contributor to the UK economy. In addition to its economic contribution, and its role in protecting energy security, the industry is a world class driver of innovation in UK science and technology. The oil and gas industry also creates and sustains an impressive number of skilled and valued jobs. Unfortunately these facts are not well known or understood. By proudly and consistently telling our story we will raise awareness about our contribution, improve understanding of what we contribute, and ensure we attain the support and recognition we need to thrive as an industry. This session will explore the public’s perceptions of the UK oil and gas industry and how we may hope to change them.
                   
Ashley Shackleton, external affairs Officer, Oil & Gas UK
                 

                 
15.20  Coffee break and networking  

                 
15.40

Crisis! A one act drama

                 


                    The stage is set, the actors take their places, the lights go down and the session begins.

                 


                    In this fully interactive session a lawyer, a journalist, a  reputation advisor, an activist, a comms head, and a senior PR counsel  play their parts as a fictional crisis enactment emerges. The dramatis personae will be announced shortly, but, rest  assured, it’s a cast experienced in the full range of crisis and  reputation management.

 Stuart Bruce, PR and corporate communications consultant, Stuart Bruce Associates                  

                 

Brittany Golob, editor, Communicate magazine                  

                 

Andrew Griffin, chief executive, Regester Larkin

                 

Chris Scott, partner, Schillings

                                

17.00 Drinks reception    
18.00 Finish    

 

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