EcoWorld International has appointed ING to raise the profile of its rapid expansion into the UK residential market.

A publicly listed company on the Main Market of the Bursa Malaysia Securities Berhad, EcoWorld International is expanding throughout the UK and Australia.

ING’s brief will focus strongly on strengthening the presence of EcoWorld International’s growing reputation in London through its EcoWorld London business. EcoWorld London, which was launched in June 2018 as part of EcoWorld International’s 70% owned joint-venture with Willmott Dixon, will allow EcoWorld International to become a significant player in London’s mid-market sector, delivering homes for both open market sale and build-to-rent.

EcoWorld London has 12 sites in and around London with an estimated gross development value of over £2.6bn. Whether to sell or to supply London’s burgeoning build-to-rent market, the company will also actively pursue new opportunities across the region to expand its pipeline.

A key focus for ING will be to support EcoWorld London’s growth as a key player in the UK market. ING’s remit covers both supporting the corporate entity with international investor outreach, proactive media and stakeholder relations to promote the business as best in class developer of mid-market homes, through to all other PR activities to promote the success of the individual developments.

A growing 40-strong team, ING is a leading PR and communications agency specialising in the built environment, including the cultural infrastructure, architecture, property, and design sectors. The firm works with some of the largest and most prestigious names in the sector including MIPIM, Native Land, the British Council, British Land and Lendlease.

Marcus Marland, communications manager for EcoWorld International UK says, “The UK, in particular London, is a key international market for EcoWorld International and we are entering an important and exciting phase in the growth of the business as we establish our EcoWorld London brand.

“To support us in the UK we needed a communications agency that is not only a leader in its field with a deep understanding of the built environment, but also one that appreciates the fundamentals of the EcoWorld brand as a value driven business focussed on delivering sustainable, good quality homes with best in class customer service. Following a competitive pitch process, ING quickly identified itself as perfect fit for our business and we look forward to working with Leanne and the team to achieve our goals.”

Leanne Tritton, managing director of ING adds, “EcoWorld is a recognised leader in the residential property market in Malaysia and through EcoWorld International it has made a dramatic impact in the short time it has been active in London. We look forward to supporting the team’s expansion with ING’s specialist skills and experience in the built environment.”