INDUSTRY FIRST INSTAGRAM STORIES MEASURING TOOL LAUNCHED
Created and developed at influencer marketing agency BillionDollarBoy, StoryTracker enables influencers to demonstrate to brands the full value of their Instagram Story campaigns while removing inefficient human monitoring for clients
BillionDollarBoy, a global influencer marketing agency, is announcing the launch of StoryTracker, an industry first AI-powered Instagram Story tracking tool. This unique piece of software allows influencers and influencer marketing professionals to locate, categorise, save, download and analyse Instagram Stories before they disappear.
With Instagram recently releasing figures showing that Stories now has 400m daily users (growing at a rate of 8m a month in 2017), and regularly adding new functions such as overlaying music to posts or adding outbound links to shops or websites for clients with more than 10,000 followers, the medium is becoming an increasingly vital part of any influencer campaign.
However, because posts disappear within 24 hours, influencers lose a high amount of valuable media exposure through missed stories. At the same time monitoring, measuring, tracking and reporting them has been costly, inefficient and inaccurate for brands and agencies.
Created by BillionDollarBoy’s in house development team, StoryTracker allows all users, whether agency, influencer or client-side, to eliminate all of these problems, driving efficiency and increasing ROI. Additionally, StoryTracker gives influencers the ability to track and organise all their valuable content and, from a brand perspective, it lets clients identify which influencers are best engaging with it so they can strike up new and productive partnerships.
The image and text recognition AI allows users to search for stories containing specific text, #hashtags, @mentions and company logos of all influencers.
Already being used successfully by a number of BillionDollarBoy clients, StoryTracker is now available across various subscription models, based on request and the number of Influencers that users want to track. Beth Thomas, PR and strategic partnerships manager at Birchbox, says, “StoryTracker is a great tool for tracking influencer coverage, which ordinarily is a very time-consuming task. It saved me a lot of time trawling through our story mentions every day - to ensure I find them within the 24hr limit - and the download feature is also really helpful, especially for video content, which would be particularly useful for end of campaign round-up reports.”