KANTAR MEDIA LAUNCHES DIGITAL ADVERTISING INTELLIGENCE INNOVATION
Kantar Media has announced the launch of its new Digital Advertising Intelligence solution, bringing together paid and organic search and digital display advertising data for the first time in the UK market.
The innovation from Kantar Media will help brands better understand their share of voice – and that of competitors – in the online search and advertising landscape. As a result, both brands and media agencies can more efficiently target their search and digital display advertising spend to achieve a better ROI across campaigns.
Kantar Media’s Digital Advertising Intelligence solution measures 2.5bn search result pages per month across 14 search engines in more than 50 countries worldwide, as well as incorporating 150TB of digital advertising intelligence data in 20 countries. This builds on Kantar Media’s existing expertise in providing industry-leading data on all forms of media consumption, performance and value to provide brands and agencies with the deepest insights into search and display advertising.
Kantar Media UK & Ireland CEO, Richard Poustie, says, “One of the key findings from our 2017 DIMENSION report into the challenges facing the communications industry, was the need for more consumer-centric, holistic planning that relies less on leveraging multiple channels."
"Increasingly, brands and media agencies require a means of better optimising their competitiveness within the digital advertising marketplace and evaluating which digital strategy will be most effective. Our new Digital Advertising Intelligence offer is designed to meet these specific needs whilst complementing our existing media intelligence expertise, giving our clients a complete end-to-end suite of media measurement solutions."
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