MARKET RESEARCH AGENCY YOLO COMMUNICATIONS CONFIRMS SIGNIFICANT HEALTHCARE RESOURCES EXPANSION
Yolo Communications, the London-based international market research and social media insight agency, will begin 2019 on a high after completing an ambitious expansion programme which has seen it enhance its specialist healthcare and pharmaceutical service offering.
The research firm has significantly grown both its service team and international partnership network to increase healthcare resources, giving access to physicians and patients in more than 70 countries worldwide.
This new capability means the Yolo Communications team can now target healthcare professionals from over 100 specialties, across a wide range of therapeutic areas, and reach millions of healthcare professionals globally for qualitative or quantitative projects, quick polling and in-depth studies.
Having worked with 12 of the world’s top 20 pharmaceutical companies, the vertical expansion means Yolo Communications is on course to become a healthcare research leader, with both consumer and B2B capabilities covering the health and pharma landscape and encompassing patients and physicians alike.
Nik Harta, managing director of Yolo Communications says, “We’re delighted to unveil our strategic and operational expansion as thoughts turn to 2019. The healthcare and pharmaceutical sector has always been a particular strength for us and expanding both our service offering and global network simultaneously is a real coup. Going into the New Year, we’re perfectly poised to provide unparalleled access to patients and physicians, guaranteeing our clients a competitive edge.
“Our full spectrum of qualitative and quantitative market research services, paired with this level of international access to patients and healthcare professionals, is incredibly exciting.
In addition to Yolo Communications' extensive online survey tools, the agency has introduced a new proprietary, wholly unique online interview platform for conducting in-depth interviews and online focus groups. The webcam platform allows clients to complete greater volumes and more varieties of research projects including product reviews, new product development and in-home usage testing. Along with the expanded network and service capability, this tool means brands can more easily reach respondents with conditions or ailments related to their product or service offering.
“With our proprietary services and experienced team, we offer full-service bespoke research solutions, from recruitment to report writing. Our researchers include members of BHBIA, EphMRA, ESOMAR,” adds Harta.
“Our intuitive and innovative research approach enables us to support our clients in reaching and understanding their target audiences and marketplace. Our findings reveal emotional insights and explain the factors that drive behaviour, allowing our clients to educate, communicate and influence. In short, we provide data to help businesses make informed decisions and our expansion means we’re better placed than ever to do just that.”