RBH WINS BRIEF FROM ICONIC BIRMINGHAM LANDMARK
Creative communications agency, RBH has won the brief to promote iconic Birmingham landmark, the Cube.
The Midlands-based agency will provide PR, marketing and social media services to the city centre destination. The full-service agency was appointed following a competitive four-way pitch and is tasked with further raising the Cube’s profile through media relations activity and by developing and implementing a targeted communications strategy, including a calendar of bespoke events to drive footfall.
PR director at RBH, Rebecca Williams, says, “We’re really proud to be working with such a recognisable Birmingham brand and are looking forward to delivering some great results over the coming year. It’s a fantastic start to 2018 as we continue to grow our PR portfolio within the retail, leisure and lifestyle sectors.”
Simon Eatough, property manager of the Cube, adds, “We were really impressed by the ideas and level of understanding of The Cube and our tenants demonstrated by RBH in the pitch. RBH has great experience working with leisure and retail brands, which we’re confident will help us reach our business goals for 2018. We’re delighted to be working with the team and are looking forward to a successful year.”
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