SOUTH AFRICAN TOURISM APPOINTS GINGER JUICE AS UK SOCIAL MEDIA AGENCY
South African Tourism has appointed Ginger Juice as its UK social media agency for the next three years following a competitive tender process.
The award-winning social media agency, which specialises in B2C marketing services to travel, tourism and hospitality brands, will provide strategic social media and digital support to raise awareness of South Africa in the UK market. Ginger Juice will support South African Tourism’s overarching global goal of driving five million additional tourists to the country within the next five years.
Ginger Juice will play a key role in launching South African Tourism’s trade-specific social media channels in 2018 as well as helping to manage and increase engagement across the tourism board’s social media channels. The social media strategy will continue to highlight core destination themes including the country’s incredible wildlife, breathtaking scenery and its warm and welcoming people. A key focus for 2018 will be the Nelson Mandela Centenary – a landmark programme of special initiatives, projects and events which will celebrate 100 years since the birth of the South African icon.
Bruce Martin, managing director of Ginger Juice says, “I’m thrilled that Ginger Juice has been chosen as South African Tourism’s social media agency in the UK. South Africa is an amazing, vibrant destination and we look forward to delivering equally vibrant social media campaigns to UK consumers and the travel trade.”
Tolene Van der Merwe, UK & Ireland hub head for South African Tourism says, “We are delighted to have Ginger Juice on board. We believe their expertise in the travel and tourism sector will be a real driving force for raising further awareness of South Africa to UK consumers."
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