ABSOLUTE APPOINTED AS BRAND AND DIGITAL PARTNER FOR YORK ST JOHN UNIVERSITY
York St John University has launched a refreshed image and identity, thanks to Bolton-based brand and digital agency, Absolute.
Simon Allman, creative director of Absolute, says, “It became quite clear from our first meeting with the client that they had a great creative vision for the university. Working closely with their team, we've taken that vision and developed a brand style and essence that elevates the university and makes it more attractive to its audience, giving it more authentic and relevant style."
Adam Hewitt, deputy director of marketing and communications at York St. John University says, “We wanted to partner with an agency who understood York St John University and were excited by our ambitious vision for the future. We’ve found that with Absolute. Their experience in the HE sector, along with their flexibility, creativity and collaborative approach has created a strong relationship over the last six months. We’ve worked together so far on introducing the new brand in a creative and engaging way across digital, brand and campaign projects. Now we’re looking forward to taking our website to the next stage of its development and offer an even stronger user experience.”
As part of the process, Absolute has considered the diversity, inclusivity and unique characteristics that make York St John what it is: an ambitious and welcoming university, with a commitment to helping all its students realise their full potential.