DFS PARTNERS WITH CREATIVE COMMUNICATIONS AGENCY TOP BANANA
Leading furniture retailer, DFS appointed creative communications agency Top Banana to lead a transformational internal communications project as well as its annual conference for 450 of the businesses store managers and leaders in 2018.
The team at Top Banana have been working closely with the retailer, taking on a strategic and creative role in helping develop a new internal communications brand and message. The aim of the project was to unite DFS plc’s four brands: DFS, Sofology, Dwell and Sofa Workshop with a new, all-encompassing group communications campaign as part of the business’s strategic move forward as a group structure.
Martin Clark, organisation development director, says, “It has been fantastic working with the Top Banana team over the last 12 months on our ‘GreatTogether’ project. They have worked hard to really understand who we are and where we want to be as a business that they now feel like an extension of our team. The work they have done on helping create and communicate our new group values and comms strategy has been a great first step in defining who we are as a business and how we communicate internally across the group.”
In December 2018, Top Banana managed the retailers' annual conference, with Victoria Warehouse providing the perfect blank canvas space with its unique industrial backdrop. The event invites 450 store managers and senior colleagues for an annual business and strategy update, with Top Banana being responsible for everything from the creative strategy, logistics and delivery right through to the video production, venue management and post-event communications.
Richard Bridge, founder and CEO of Top Banana, adds, “Welcoming DFS to the Top Banana client family was a great win for the business in 2018 and we’re looking forward to building on our relationship in 2019. They’re going through an exciting time of change and growth and we aim to support them in every way we can.”