FLEET STREET COMMUNICATIONS CELEBRATES TWO NEW BUSINESS WINS
The year has started with a bang for specialist hospitality, leisure, food and drink agency Fleet Street Communications (FSC), with two significant new business wins across both consumer and trade teams.
FSC has kicked-off a trade communications campaign for Harrison, a specialist, multidisciplinary, full-service international strategic brand, architecture and interior design consultancy. FSC’s strategy will centre around driving awareness and building the reputation of the brand as a leading concept creator and reinforcing Harrison’s position as a key commentator and hospitality expert.
Richard Samarasinghe, head of brand and business development at Harrison, says, “Our challenge to FSC was simple – we want to elevate perceptions of our business and make sure we’re leading the conversation. FSC’s in-depth insight into our target customers and the channels we can use to reach them, gave us assurance that they would have no trouble achieving the goals set.”
Following a competitive pitch, the agency has also started work with the Angel Hotel, an ivy-clad Georgian coaching inn located in Bury St Edmunds, in the heart of the Suffolk countryside. Part of the Gough Hotels portfolio, the building is undergoing an extensive refurbishment, which will see its ground floors – including the reception, lounge, bar and restaurant – transformed. FSC will implement a programme of activity across all communication platforms to drive footfall and highlight the hotel’s new F&B offer.
Fiona Bovill, group sales & marketing manager for Gough Hotels, says, “Once we saw FSC’s proposal, it was an easy decision to make. We wanted a plan that would help us shout about our refurbishment to existing friends of the hotel, while introducing us to a new wave of guests. FSC hit the spot with a great mix of ideas across a variety of different communication channels.”
Mark Stretton, managing director of Fleet Street Communications, adds, “With February being the month of love, it’s fantastic that we have forged new relationships with two brand new partners. Harrison is a fascinating company with a great roster of clients and projects across the hospitality sector and we look forward to driving greater awareness of the brand. The Angel Hotel is an iconic Suffolk venue and we’re excited to have the opportunity to tell the story of this boutique hotel and the transformation it’s undergoing.
“As an agency made up of expert storytellers and influencers in the broader food and drink industry, these recent wins are testament to the depth of knowledge, experience and creativity the team at FSC has across both consumer and trade communications.”