PR AGENCY ONE STEPS OUT WITH APPOINTMENT BY FRENCH ONLINE FASHION RETAILER
PR Agency One has been appointed to launch online preloved fashion retailer, Patatam, which has an established presence in France and Spain.
PR Agency One was appointed following a competitive pitch process and will be responsible for the fashion e-tailer’s UK communications strategy.
Patatam provides quality pre-loved women’s and children’s clothing at prices 70% less than the high street, via its website. Consumers can also sell their quality, preloved clothing directly to Patatam using its free Patabag service.
The agency will focus on building Patatam’s brand awareness amongst its key target audience as it launches in the UK for the first time, and improving the website’s organic performance.
PR Agency One has already been responsible for organising a charity auction featuring clothes donated by a celebrity, and a partnership with a breast cancer charity.
As the original performance PR specialists, PR Agency One will measure the organisational impact of the communications activity through its suite of award-winning proprietary evaluation products, which were recently recognised with a Gold Innovation Award for New Measurement Methodologies at the 2019 AMEC Awards.
Eric Gagnaire, co-founder at Patatam says, “We have seen huge success with our presence in France and Spain, and are delighted to be entering the UK market at a time when sustainable fashion is such a hot topic. PR and marketing is key to helping us achieve our business goals, and we are delighted to have a partner on board that is so focused on the commercial impact of PR. PR Agency One demonstrated a clear understanding of not only how to use PR to benefit our business, but also how PR can be leveraged to improve the organic performance of our website and bottom line.