THURSDAY 9 MAY 2019 4:14 PM


Swiss startup Koleda has enlisted Cheshire-based Context Public Relations for an intensive media relations campaign centered around their new smart heater – the Solus+.

The Solus+ has been years in the making, with intensive development and testing leading to the company’s move to crowdfunding, which will help elevate its European manufacturing process and move to global markets.

Smarthome integration is a key element within the Solus+, and the production version will not only be smart home ready, but will be controlled through an app, that also lets consumers see their energy consumption per unit.

Context will be focused on bolstering Koleda’s crowdfunding efforts as well as running a review programme when the production units are complete. Its Indiegogo round finishes on 4 June, and has a target of €50,000.

Toma Paro, head of strategy for Koleda, says, “In the lead up to our Indiegogo funding round it was important that we increased our PR efforts to solidify our messaging around our product Solus+ and raise awareness of our goals.”

“The team at Context have already been working closely with us to increase awareness and help cement our core messages and values regarding smart home, sustainability and energy cost monitoring in our heating technology.”

Luke McDowell, account manager at Context adds, “It’s always exciting to work with businesses that have the ability to disrupt entire markets, as Koleda does. We’re really looking forward to working with them as their funding round advances and their company journey really takes off.”