THURSDAY 28 MAR 2019 3:56 PM


In a breakthrough partnership, creative communications agency, We are Vista, and customer loyalty company, the Future Customer, are now part of ICF Next, a new integrated marketing and communications services group that launched in early 2019.

ICF Next supports a growing portfolio of public and private sector clients and has, collectively, earned some of the industry’s top honours for client work, products and services in its specialty areas. ICF Next brings together more than 1,700 experts from global consultancy ICF’s award-winning marketing, communications and associated technology areas. Having recently been acquired by ICF, today’s news marks the latest step in the evolution of We are Vista and the Future Customer.

John Armstrong, president of ICF Next, says, “This is a milestone moment for the ICF Next brand and our European business. We are Vista and the Future Customer expand our portfolio by bringing enhanced capabilities in live communications, digital techniques, 3D experience and customer loyalty. Officially bringing them into ICF Next allows us to provide more value to our clients and their customers.”

The development of ICF Next reflects a growing movement of agencies and consultancies converging skills and services to tackle business challenges in new ways amid a fast-evolving consumer and corporate climate. With digital transformation accelerating the pace of change in every industry, it’s never been more important to break away from traditional models and capitalise on collaboration and creativity to create stories for clients in a new world.

We are Vista has over 20 years of experience working both internally and externally with clients in every major sector, putting ICF Next in a unique position when it comes to purpose, potential and proposition-focused delivery.

James Wilkins, CEO of We are Vista, says, “We join ICF Next as game-changers in our industry, with the specialism and drive to keep growing relationships and delivering best-in-class solutions for clients. In a time of significant disruption, our proven expertise across the automotive, retail, financial, aviation and telecoms sectors gives us the ability to activate lasting behavioural change. And we achieve that change through meaningful experiences that translate across multiple channels.”

The Future Customer drives customer loyalty by developing innovative, strategic solutions that help brands unlock the full potential of their customers. The agency has had a dual focus on expert insight and flawless delivery across an unparalleled breadth of capability.

Ro Monnington, managing partner of the Future Customer, adds, “Right now, strengthening the bond between brands and the customers who define their future has never mattered more. By focusing on delivering maximum commercial value and business transformation, we will elevate our proposition and optimise our potential to build a robust network of relationships as part of ICF Next.”

The news represents the addition of crucial, UK-focused experience to the ICF Next engine. We are Vista has worked with businesses spanning Lloyds Banking Group, Vodafone, BMW, Virgin Atlantic and Asda, while the Future Customer has worked with organisations from Three, Sainsbury’s and Nectar to the Economist and the Daily Mail.

With We are Vista and the Future Customer on board for an innovative journey of insight, value and transformation, ICF Next promises to push the boundaries of marketing and communications services on an international level.