MONDAY 11 SEP 2017 10:18 AM


Citroën and DS has appointed Crown to deliver its 2017 dealer principal incentive programme, following a competitive four-way pitch.

The six-night, two-centre incentive trip will take place in the beautiful country of Costa Rica in December. The trip combines adventure, exploration with luxury and relaxation – a perfectly balanced programme, providing Citroën and DS with a great motivational tool. Crown is responsible for organising all elements of the event, including a full communications programme.

The win follows the successful delivery of Peugeot’s sales manager incentive to St Lucia in June.

Simon Hambley, director of Live at Crown, says, “It was a challenging brief and a competitive tender process that demanded we were on top of our game. We are delighted to have been appointed to deliver this project for Citroën and DS in this exciting location.”

Neville Staines, national events manager, Citroën & DS Automobiles, says, “Incentives form an important, often undervalued part of motivating and rewarding top achievers across our network. Those ‘winners’ have deservedly high expectations that we are confident the solution Crown have proposed will deliver.”