WEDNESDAY 19 DEC 2018 11:46 AM


Leading sports marketing professional Leah Davis is to join Laureus in January as director of marketing & communications, with a brief to increase global awareness and engagement with the organisation.

Davis joins Laureus from her role as head of marketing at the British Olympic Association (BOA) where she was responsible for the overall Team GB Marketing strategy, with a focus on brand growth, CRM, digital and social media. Appointed before London 2012, Davis was custodian of the Team GB brand; developing and executing a strategy which achieved 98% brand awareness within the UK.

In her new role at Laureus, Davis will oversee marketing and communications strategy for all elements of the organisation including the World Sports Awards, Sport for Good and the World Sports Academy. Davis will join the team on 7 January, in time for Laureus World Sports Awards 2019, taking place in Monaco on 18 February.

Davis says, “Laureus is a globally-recognised organisation which uses the power of sport to improve the lives of young people around the world. It’s an honour to join the team at an exciting stage in the journey and I’m excited by the opportunities and challenges that lie ahead. I look forward to working with the team to tell the inspirational stories of the Laureus movement in engaging and innovative ways on a global stage.”

Jonathan Hill, CEO of Laureus World Sports Awards, adds, “We’re delighted to have such an experienced and recognised marketing executive joining the team at a truly exciting point in the growth of our movement. Leah has extensive agency and in-house experience and her knowledge of the current sports marketing space will help us in our goal to take the Laureus story to new audiences around the world.”