FALLON LONDON HIRES STRATEGIST AND NEW CREATIVE DIRECTOR
Fallon London has appointed two senior hires: strategy heavyweight, Olly Markeson as planning director, and award-winning creative João Paulo Testa as creative director.
With over 14 years of experience Testa will report to chief creative officer, Chaka Sobhani. He is the creative mind behind many lauded campaigns, including the latest AMG ‘Made of Power’ project. He will partner with existing creative director Ronaldo Tavares.
Prior to F/Nazca Saatchi & Saatchi, Testa worked at AlmapBBDO for five years working on brands such as Audi, Volkswagen, Pepsi and Havaianas. He also co-founded Workhäuss, a co-working start up that offers workspaces in unused areas of exclusive bars and restaurants.
Markeson will report to chief strategy officer, Josh Bullmore, and will be responsible for strategic execution across Fallon’s Škoda account. With over 11 years of experience and prior to Virgin, Markeson held senior positions at agencies including BMB on McCain, and Grey on Vodafone and Pantene. Prior to that, he worked at Procter & Gamble where he led the strategy for teenage perfume brand 'XX by Mexx' – a far cry from his life as an officer in the Army Reserves.
Charlie Rudd, CEO of Leo Burnett & Fallon London, says, “Both Olly and JP have the ideal blend of strategic and creative rigour and we are very lucky that these two impressive individuals have chosen to join us. I know they will help make our work better.”