DIGITAL IMPACT AWARDS 2017 SHORTLIST ANNOUNCED
The global proliferation of digital diversity within the professional space is rapidly advancing, swiftly transforming today’s disruption into tomorrow’s protocol. Yet for the Digital Impact Awards, rewarding best practice in the corporate digital space has long understood the contingent nature of digital communications. For eight years, the awards have represented the difference-makers and thought leaders that are championing development. This year’s shortlist offers an eclectic mix of cross-sector work, with digital success at its core.
The programme encompasses a blend of categories, leveraging a capacious breakdown that celebrates digital communications in social media, integrated campaigns, corporate apps and online newsrooms, among other brackets. Equally, the sector breakdown rewards those that have harnessed digital to better their environment, from energies and utilities, to food and beverage. This year sees one of the most diverse entry classes in the awards’ history, with collaborative projects from the likes of British Steel, Gatwick Airport, Turkcell and Adidas Women.
Incorporating an esteemed judging panel, this year’s shortlist highlights the true breadth of noteworthy digital work. Liz Oakley, awards judge and head of corporate communications at Compass Group, says, “It was great to see such a high level of entries for this year’s awards. Selecting those entries that really stood out was no easy task but it certainly made judging these awards a really enjoyable and insightful experience. I was extremely impressed with the huge amount of innovation and creativity that shone through across the categories.”
Much the same way, the Digital Impact Awards celebrates the collection of professionals working to better the digital landscape, recognising digital agency of the year and digital in-house team of the year on the evening of the ceremony. With the winners announced on 17 October 2017, the Digital Impact Awards is the UK’s largest celebration of digital work in corporate communications.
Conall Gribben, who also sits on the judging panel and is head of digital corporate content at Virgin Media, says, “I thoroughly enjoyed judging this year’s Digital Impact Awards. Lots of creative entries across a range of sectors – all of which were a pleasure to read. I was particularly impressed with those digital campaigns and projects that had a big impact despite having a relatively small budget. Proof that you don’t always need a blank cheque to dream up a creative concept and execute it well. I’ve no doubt the shortlisted entries will inspire digital communications professionals everywhere.”
The Digital Impact Awards 2017 shortlist is as follows:
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Deliverables
Best corporate website Anglo American and Investis Barclays and Speak Media GKN plc InterContinental Hotels Group and Addison Group Mace and Radley Yeldar SAP Unilever and Amaze
Best corporate app Gatwick Airport Ltd
Best use of SEO for corporate communications Expedia Norway and Verve Search Go Compare.com and Verve search Staysure and Built Visible
Best use of mobile and portable devices adidas Football and IRIS/ POSSIBLE Gatwick Airport Ltd
Best use of digital to aid a CSR campaign IKEA Foundation and Kindred
Best digital rebrand British Steel and Moirae Creative Agency KNect365, an Informa business and Nalla Lewis Silkin and Living Group Salomon and 10000 heads
Best use of online video adidas Women and Hope&Glory Durex and TMW Unlimited NPL Media and HSBC PLAYMOBIL UK and OneChocolate Sarson's and UM London/Reprise Virgin Active and Hope&Glory
Best digital communication as part of an integrated campaign Comic Relief Gemalto and Brands2Life Northern Tata Consultancy Services Vileda and Mosquito Zoflora and Mosquito
Social media
Best use of existing social media platforms
Small budget - <£20k Aviva Ikea Germany and SapientRazorfish Frankfurt Ritter Sport UK and CreativeRace Sony Home Entertainment and Wilderness Turkcell Welcome to Yorkshire
Medium budget - £20k-£75k Covonia and Bray Leino The FIA and Addison Group Greggs and Splendid Comms Fuller’s London Pride and UM London/Mediabrands Society/The Corner Royal Marines and e3 Vodafone and Vidsy
Large budget - £75K+ adidas Women and Hope&Glory SAP Sky and SapientRazorfish London
Best development of proprietary social media platform and tools Tesco and Addison Group Turkcell
Best community development Gatwick Airport Ltd IKEA Foundation and Kindred Magic Light Pictures and Wilderness STRIPPD and Hope&Glory SapientRazorfish London Best use of digital to an internal audience
Best intranet British Steel and Moirae Creative Agency Metropolitan Police Service and CDS Principality Building Society and EasySharePoint South West London and St George's Mental Health NHS Trust Waterstones
Best digital employee communication Barclays and Wardour Laing O Rourke and Wardour HSBC NPL Media and Unilever and Amaze Vodafone
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Best use of digital to an investment audience
Best online annual report Anglo American and Investis ArcelorMittal and Investis BT and Emperor City Football Group and Emperor Henry Boot PLC and Jones and Palmer Pfizer and Addison Group Weatherford International plc and Oakwood
Best use of digital to aid media relations
Best online newsroom Automobili Lamborghini S.p.A. and TheNewsMarket
Best evaluation strategy LED Aesthetics – Moirae Creative Agency SAP
Best use of digital by sector
Best use of digital by a charity, NGO or NFP Church of England The FIA and Addison Group National Union of Teachers and Outlandish Co-operative Oxfam and Click Consult Royal College of Nursing
Best use of digital from the education sector ACCA Partners in Learning and Moirae Creative Agency
Best use of digital from the energy & utilities sector Smart Energy GB and AMV BBDO UK Power Networks and Instinctif Partners
Best use of digital from the engineering & manufacturing sector Coats and Omobono Norican Group and Mando
Best use of digital from the extraction sector Anglo American and Investis
Best use of digital from the financial services sector Aviva AVIVA and SapientRazorfish London Capita Asset Services and Space Chill insurance and Click Consult GoCompare.com and Verve Search The People's Trust and Wardour
Best use of digital from the food & beverage sector Chicken Society and Wilderness Greggs and Splendid Comms Sarson's and UM London/Reprise STRIPPD and Hope&Glory
Best use of digital from the healthcare and pharmaceuticals sector Durex and TMW Unlimited GSK and the EarthWorks Lloyds Pharmacy and Click Consult Octapharma AG and Luminous Royal College of Nursing Spire Healthcare plc and Draw Group
Best use of digital from the Industrial and basic materials sector British Steel and Moirae Creative Agency Mondi and MerchantCantos
Best use of digital from the professional services sector Accenture and Omobono CMS Legal EEIG EY and Living Group Lewis Silkin and Living Group SapientRazorfish London
Best use of digital from the property sector HiP Property JLL Capital Markets and Omobono Open Door Property Ltd and Moirae Creative Agency Paintworks and Kolab Digital SEGRO plc
Best use of digital from the public sector Go Ultra Low and Kindred Metropolitan Police Service and CDS Royal Navy and e3 We are Doncaster and Moirae Creative Agency
Best use of digital from the retail sector adidas Women and Hope&Glory adidas Football and IRIS/ POSSIBLE Antalya Migros Shopping Center Ikea Germany and SapientRazorfish Frankfurt Vildea and Mosquito Zoflora and Mosquito
Best use of digital from the technology, media and telecommunications sector Gemalto and Brands2Life SAP Sky and SapientRazorfish London Tata Consultancy Services Turkcell
Best use of digital from the transport and logistics sector Go Ultra Low and Kindred Lease Car and Zazzle Media
Best use of digital from the travel, leisure and tourism sector American Airlines and Mediacom Expedia Norway and Verve Search Gatwick Airport Ltd Map My Future Virgin Active and Hope&Glory VisitBritain and Expedia Media Solutions
Digital campaign of the year, Digital agency of the year and Digital in-house team of the year will be announced on the night.
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