In 1770, the Weatherby family became established in the world of horse racing when James Weatherby was appointed as secretary to the Jockey Club in the UK. Centuries later, Weatherbys Bank remains in this position and, although it has expanded its services since then, still preserves the qualities of a traditional family company. Family is at the core of its services, and the bank intends to communicate this brand value by launching a national photography competition for young photographers.
The bank offers photographers, ages 16 to 25, the opportunity to have their work featured at a private exhibition in London, as well as to be used as part of a national advertising campaign for the bank. The winner’s work will reflect the bank’s strapline – ‘The future has always been family’ – as the bank looks to its origins in order to shape the future of the company.
“Weatherbys has been in business for seven generations and family involvement has always been at our heart,” says company chairman, Johnny Weatherby. “We are delighted to give aspiring young photographers the chance to use their creative skills to interpret the importance of family.”
The venture will convey Weatherbys’ focus on family ties, but will also support a young generation of budding photographers, offering one in particular the opportunity to jumpstart their artistic career. The first place award is a Nikon D5500 digital camera, complete with lenses, and the winner will also have their work displayed in the May edition of the Weatherbys Private Bank magazine. Two runner ups will receive £150 worth of vouchers to spend on camera equipment.
The competition will run until Thursday 16 March 2017, and the winners will be announced in April 2017.