CORPORATE CONTENT AWARDS SHORTLIST HIGHLIGHTS BEST IN STORYTELLING AND CREATIVE
The best corporate content tells a story. It explores a brand positioning. It fascinates. It excites. Those on the shortlist for this year’s Corporate Content Awards exemplify best practice in the development, creation and implementation of storytelling, narrative and content.
For the second year, the Corporate Content Awards celebrates organisations who set the benchmark for excellence in the crucial area of content communications. The announcement of the shortlist, after comprehensive judging by experts in the use of corporate content, showcases the creativity, strategic acumen and audience insight required to produce showstopping content.
The shortlist features companies from engineering firm Arcadis to pensions provider MyCSP to the Church of England, and everything in between. Judges have put forth the entrants who exhibit a high level of creativity, strategy and impact to achieve their communications objectives through the use of content.
The British Heart Foundation, for example, has been nominated for its publication Heart Matters which offers content shaped specifically for the BHF’s audience. Likewise legal firm Harneys was nominated for its use of illustrations to help rebrand and reposition the firm. Odeon sees success for an employer brand management campaign that puts engaging print newsletters in the hands of its hard-to-reach Millennial workforce.
“Communicate magazine is excited to see the Corporate Content Awards grow in its second year, to recognise more excellent work in the content-based communications. We’re looking forward to celebrating all of the winners at the prestigious Grand Connaught Rooms in February,” says publisher of Communicate magazine Andrew Thomas.
The full list of shortlisted companies is below. The winners will be announced at a gala ceremony on 5 February. Book your table now.
Best content campaign to assist with corporate positioning
Ascential and Investis
Best content campaign to assist with reputation management
Best content targeted to the CSR community
Best content targeted to the investor audience
Best content targeted to the internal audience
Best use of video
Best use of digital
Best use of print
Best use of audio
Best use of a visual property
Best copy style or tone of voice
Best corporate blog
Best use of content with an existing external community
Best use of content in a live or experiential setting
Best branded content publication
Best branded content site
Best use of data
Best interactive content
Best use of content in a social context
Best one-off content campaign
Best long-term use of content
‘Best corporate storyteller’ and ‘Grand prix’ cannot be entered and will be revealed on the awards evening.