MONDAY 9 APR 2018 3:37 PM


Britain’s best in digital PR have created some of the most renowned, impactful and exciting campaigns of the past year. Those that have truly achieved excellence, though, were acknowledged at last Thursday’s PRCA Digital Awards 2018.

The awards’ second edition saw recipients range from teams as small as 16 to the biggest international agencies in the industry. Each recipient is celebrated as the best in digital public relations.

The ‘How unique is your name?’ campaign by GBG and Hotwire compared users’ names to the most common names in the UK. The project took home the ‘Best digital marketing campaign’ prize after winning the ‘Low-budget campaign award’ at the DARE Awards North in 2017. Integrated digital and PR agency Alfred took home the ‘Best use of social influencers in a campaign’ award for its work on the #EtsyforYou project. Etsy worked with six UK-based influencers as part of its Christmas gifting campaign.

The ‘Digital agency of the year’ went to mid-sized London based consultancy Battenhall while Smart Energy GB took home the ‘In-house digital team of the year’ prize. The other premiere winners were Weber Shandwick’s MD of integrated media, Danny Whatmough, who took home the ‘Outstanding contribution’ prize and Communicate’s own Brittany Golob. The editor won the ‘Best digital journalist’ award.

Francis Ingham, director general of the PRCA, says, “I’d like to congratulate all of the winners of the Digital Awards 2018. Digital is hugely important to our industry – it has been the fuel that has enabled PR and communications growth.”

The full list of winners is below. To submit your work into this year’s Digital Impact Awards, which recognises excellence in strategic digital communications, click here.

Best Use of Video in a Campaign

 – Homeless Families Camcorder Diaries

Best Use of Paid Media in a Campaign

Capella – 
The million dollar Kickstarter: supercharging the launch of eto

Best Use of Reporting and Measurement in a Campaign

Smart Energy GB – 
The Power of 10p

Best Use of a Specific Platform in a Campaign

Boehringer Ingelheim and Cohn & Wolfe – 
Tabatha: The Think.Act.Breathe Chatbot

Best Use of Content Marketing in a Campaign

 – #smalltalksaveslives: Sarah’s Story

Best Use of Social Influencers in a Campaign

Alfred – 

Best Social Media Campaign

 – #smalltalksaveslives: Sarah’s Story

Best Digital Marketing Campaign

GBG and Hotwire – 
How Unique is Your Name?

Digital Agency of the Year


In-house Digital Team of the Year

Smart Energy GB

Best Digital Journalist / Blogger Award

Brittany Golob, 

Outstanding Contribution Award

Danny Whatmough, Weber Shandwick


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