EMPLOYER BRAND MANAGEMENT AWARDS 2018 SHORTLIST ANNOUNCED
Companies across Europe are recognising the growing importance of a strong employer brand to attract the best talent, drive a corporate culture that retains talent and engage current employees with the organisation. For the past two years, the Employer Brand Management Awards has recognised those companies’ successes.
This year, the shortlist for the Employer Brand Management Awards includes some previous winners in addition to a swathe of brands working on exciting new programmes to address their corporate culture, recruitment efforts and employee experience.
One of those includes ForrestBrown, a tax and accountancy firm with a character-filled approach to employer branding. Accenture, shortlisted three times, has made diversity, social media and experience the key to improving its business. For charities like Care UK and Jewish Care, innovative programmes allowed them to stand out from competitors in their sector and achieve more for their businesses.
The winners of the 2018 awards will be announced on 19 April at a gala dinner.
To book your table at the awards, contact Lauren Ditcher. See the full shortlist below.
| Best alignment of the employer value proposition with corporate brand values Kerry Foods and SMRS Pepsi Lipton and Hodes Teach First and Tonic Best communication of the employer brand to the external audience BT Graduate Recruitment and Ph. Creative Dixons Carphone and Hodes Mencap and SMRS Teach First and Tonic Zalando SE Best communication of the employer brand to the internal audience Barclays and Wardour Givergy Nationwide Building Society and drp Northwell Health and Home Team Knowhow and Hodes Best short-term or one-off employer brand campaign Hermes and Creed Communications Mission and EVRY MoneySupermarket Group and Brandguild Unilever and Hodes Best diversity brand Accenture ODEON Travelport and Creed Communications Best digital communication of the employer brand Care UK ForrestBrown and Hodes Hastings Direct and That Little Agency RBS and Tonic Travelport and Creed Communications Best use of social media in the management or promotion of the employer brand Accenture Barclays and Tonic BT plc Circle Health Unilever and Hodes Zalando SE Best employer brand management programme following changed mission, positioning or management Intu Ph. Creative Best employer brand management programme following a merger or acquisition Renewi and Wardour Standard Life Aberdeen Suez and MerchantCantos Best brand ambassador programme Assurant and Creed Communications ODEON Principality Building Society and Mr B & Friends Vestel |
Best employee experience Accenture Fuller, Smith & Turner plc Northwell Health and Home Team Knowhow and Hodes Best localisation of a global employer brand management programme Philips Best employer brand management event InterContinental Hotels Group and Mr B & Friends Kerry Foods and SMRS Nationwide Building Society and drp Synergy Creative and Arval UK Best employer brand innovation Care UK EY Jewish Care and We Love 9am Kerry Foods and SMRS Best ongoing commitment to employer brand management Dixons Carphone and Hodes Best employer brand management by sector: Charity/NGO/NFP Jewish Care and We Love 9am Mencap and SMRS Education Teach First and Tonic Engineering and manufacturing Laing O'Rourke and Wardour Financial services Assurant and Creed Communications Barclays and Wardour Hastings Direct and That Little Agency MoneySupermarket Group and Brandguild RBS and Tonic Food and beverage Kerry Foods and SMRS Pepsi Lipton and Hodes Healthcare and pharmaceuticals Philips Professional services EY ForrestBrown and Hodes Retail Dixons Carphone and Hodes Technology, media and telecommunications BT plc EVRY and Mission Vodafone and Creed Communications Transport and logistics Hermes and Creed Communications ‘Best creative execution of the employer brand’ and ‘Grand Prix of employer brand management’ will be announced on the night. |
