INTERNAL COMMS APPROACHES SHARED BY IC PROFESSIONALS AT RECENT EVENT
In our autumn roundup, we examine events, interviews and news that took place in the last quarter of 2018. On 6 December, Instinctif Partners hosted an event examining internal communications, featuring speakers from across the sector
Understanding the best approaches to internal communications requires a personal touch, a commitment to creativity and the ability to take measured risks. At an event hosted by Instinctif Partners, internal comms professionals from across the industry shared their experiences about internal communications.
The first speaker, from Coach, explored the implementation of an app designed for frontline staff across Coach’s European stores. It revolutionised staff communications that Coach is now rolling it out across further regions.
Following the luxury brand’s innovative use of technology, Jennifer Thomas, director of internal comms at Direct Line Group talked about a personal approach to internal communications through the company’s recent diversity and inclusion campaign. She said Direct Line Group “tapped into our employees as individuals” as a means of uniting them more strongly with the business. That has helped the organisation to prepare for change, not as a scary or uncertain process, but as a flexible and adaptable workforce.
Howard Krais, from Johnson Matthey, spoke about building curiosity, constantly learning and trusting your instincts. Finally, Harriet Jessey, from Instinctif Partners, shared a personal story about her journey into internal comms. She urged internal communications professionals to try new things and cultivate their individuality.