Design agency MERò has worked on the brand behind BBC’s Nightfall, an interactive multiplayer game aimed at eight to 11 year-olds. Nightfall encourages player interaction and teamwork, teaching children how to be collaborative in a safe environment.

BBC’s new game Nightfall plans to maintain a harm-free gaming environment for pre-teens, to safeguard their online experience. The brand behind Nightfall was conceived by MERò, which has worked to emphasise the identity behind BBC’s interactive product.

Nightfall is an ambitious project, an example of gamification applied to education. Through another step within the gaming industry, BBC demonstrates the educative potential behind video game experiences, by promoting a positive message inside a collaborative online game. In Nightfall, children don’t need to face their fears alone; they must learn the importance of teamwork to survive and advance through the game.

Nightfall fits within BBC’s existing collection of interactive apps for children, such as CBeebies and CBBC online, and it reiterates the broadcaster’s interest in providing safe, educative and fun experiences for young people across the world. At the same time, Nightfall is unlinked from other past BBC products, as it aims to attract a wider audience which may not be familiar with the company’s programmes.

The game aims to teach children how to be team players and tackle problems together. It is a multiplayer game where players can embark on a journey on their own, but they will need to collaborate to advance and defeat the strongest enemies. The whole game was conceived to encourage safe groups and a sane teamwork environment, by taking open chat conversations out of the equation and limiting emojis to a preset of emotions.

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