TUESDAY 5 FEB 2019 11:00 PM

BEST CORPORATE STORYTELLERS RECOGNISED AT 2019 CORPORATE CONTENT AWARDS

Storytelling is more important than ever as a means of helping companies communicate with their respective audiences. Using expert content and well-crafted narratives, communicators can reach and influence their stakeholders effectively.

Recognising this, the Corporate Content Awards celebrates excellence in the development, implementation and strategic creation of story, narrative and content in a corporate setting. Last night, at a gala ceremony in London, the winners of this year’s Corporate Content Awards were celebrated.

The evening’s ‘Grand prix’ winner is a US litigation firm whose work with Living Group has since collected hardware in design, digital and, now, content awards programmes. Kasowitz Benson Torres crafted film and visual touchpoints that would help it tell its corporate story more effectively. The new approach is tough, assertive and visually arresting. Taking home the other premiere prize, for ‘Best corporate storyteller,’ is MyCSP on behalf of Civil Service Pensions. The pensions provider learned swiftly that pensions communications can be dull, complex and challenging. Drawing inspiration from consumer marketing techniques, MyCSP has used exciting content to breathe fun into its communications.

Other winners of the awards exhibit excellence in the use of various media, a keen understanding of their audience and the use of creativity in communications. The Leeds Playhouse, for one, worked with Reggie London on an impactful, authentic film that put the Leeds Playhouse literally and figuratively back on the map. The Church of England exhibited digital prowess with the development of new campaigns to exploit technological advances.

“The winners of the 2019 Corporate Content Awards exhibit best practice in the development and
implementation of content for corporate audiences. It has been enjoyable, interesting and educating to read
about the work selected to win a Corporate Content Award. All this year’s winners are achieving high standards of creative work and excellent results in the delivery of their content. We congratulate all of the
winners for their commitment to achieving the best communications through the use of content,” Brittany Golob, publishing editor of Communicate magazine, says.

The winners were announced on 5 February at the Grand Connaught Rooms in central London.

The full list of winners is as follows:

Best content campaign to assist with corporate positioning
Gold – Barclays and Speak Media
Silver – Tata Consultancy Services
Bronze – Avanti Communications plc and Fable
Highly commended – Ascential and Investis Digital

Best content campaign to assist with reputation management
Gold – William Hill and MerchantCantos
Silver – Barclays with the Edge Picture Company and Cedar Group
Bronze – Tata Consultancy Services
Highly commended – Gett UK and DRPG
Highly commended – Yorkshire Building Society

Best content targeted to the CSR community
Gold – Jaguar Land Rover and DRPG
Silver – PepsiCo and MerchantCantos
Bronze – Simplyhealth

Best content targeted to the investor audience
Gold – Symrise and Investis Digital

Best content targeted to the internal audience
Gold – Jaguar Land Rover and DRPG
Silver – Allianz and MerchantCantos
Silver – Nationwide Building Society and Zinc Communicate
Bronze – Renewi and Wardour
Highly commended – PwC and the Edge Picture Company

Best use of video
Gold – Leeds Playhouse and Reggie London
Silver – Kasowitz Benson Torres and Living Group
Bronze – Gett UK and DRPG
Bronze – Nationwide Building Society and Zinc Communicate
Highly commended – Renewi and Wardour

Best use of digital
Gold – The Church of England (Alexa campaign)
Silver – The Church of England (#LiveLent campaign)
Bronze – Tata Consultancy Services

Best use of print
Gold – Odeon Cinemas Group
Silver – RBS and beetroot
Bronze – Freudenberg Sealing Technologies GmbH & Co. KG and Profilwerkstatt GmbH
Highly commended – L&C Mortgages and Lansons

Best use of audio
Gold – Adama Agricultural Solutions UK Ltd and Audere Communications
Silver – The Church of England
Bronze – AstraZeneca and Voquinexus Ltd

Best use of a visual property
Gold – Kasowitz Benson Torres and Living Group
Silver – Harneys and Living Group
Bronze – Avanti Communications plc and Fable
Bronze – Simplyhealth

Best copy style or tone of voice
Gold – International Finance Corporation and Bladonmore
Gold – MyCSP on behalf of Civil Service Pensions
Silver – Nationwide Building Society and Zinc Communicate

Best corporate blog
Gold – BP and wtv.
Silver – RCI Bank and Lansons
Bronze – Tata Consultancy Services

Best use of content within an existing external community
Gold – MyCSP on behalf of Civil Service Pensions
Silver – Rolls-Royce and Investis Digital
Bronze – St. James's Place and Wardour
Bronze – Tata Consultancy Services
Highly commended – Dolfin and Wardour

Best use of content in a live or experiential setting
Gold – British Land and Wardour
Silver – MyCSP on behalf of Civil Service Pensions

Best branded content publication
Gold – British Heart Foundation and Wardour
Silver – International Finance Corporation and Bladonmore
Silver – London Stock Exchange Group and Wardour
Bronze – Deutsche Bank and Wardour

Best branded content site
Gold – Kasowitz Benson Torres and Living Group
Silver – Harneys and Living Group
Bronze – Tata Consultancy Services

Best use of data
Gold – EY and Living Group
Silver – The Church of England
Bronze – Arcadis

Best interactive content
Gold – British Heart Foundation and Wardour
Silver – EY and Living Group
Bronze – Google News Initiative and Luminous

Best use of content in a social context
Gold – Simplyhealth

Best one-off content campaign
Gold – Arcadis
Silver – G4S and Wardour
Bronze – Lexus UK and DMS Media

Best long-term use of content
Gold – British Heart Foundation and Wardour
Silver – Rolls-Royce and Investis Digital
Bronze – London Stock Exchange Group and Wardour

Best corporate storyteller
Winner – MyCSP on behalf of Civil Service Pensions

Grand prix
Winner – Kasowitz Benson Torres and Living Group

RECENT ARTICLES BY COMMUNICATE MAGAZINE

THUR 23 Jan 2019 3:52 PM
Five minutes with Rich Hingley