Every week, Communicate will examine the highlights in film communications and content. For more from #CommunicateLens, follow @Communicatemag

Coca-Cola

Sometimes adverts work because of humour or emotion or messaging. Sometimes it all comes down to the perfect song selection, in this case Yazoo’s ‘Only You.’ Celebrating the beginning of the 2019-2020 Premier League season, and recognising its ongoing partnership with the league, Coca-Cola’s new film fits into its ‘Where everyone plays’ football campaign that recognises the excitement and diversity of the Premier League’s community. This strategy focuses on the power of football to bring people together. That ethos is reflected in the film as every clip and image features a group of football supporters across the country.

Coca-Cola, in promoting its partnership with the Premier League, chose to also use the film to welcome Aston Villa, Norwich City and Sheffield United to the league. Kris Robbens, marketing director at Coca-Cola Great Britain and Ireland, says, “Coca-Cola has always been a passionate supporter of football and we’re excited to celebrate three new clubs to the league ahead of the launch of what looks set to be another action-packed season. Football has this incredible power to bring people of all ages, backgrounds and cultures together, united by the love for their team and the game, and these fans are at the heart of our campaign.”

Evcom Clarion, Live and Film Awards

This year’s Evcom awards will celebrate film, live events and communications around CSR and corporate purpose. The Live and Film Awards winners will be celebrated on 21 November at the British Film Institute while the Clarion Awards winners will be unveiled at its own dedicated ceremony at the Design Museum after the annual Evcomference, this year held on 5 September. The shortlists for all the awards have been announced. All three of the awards have unveiled new logos to unify the brand architecture. Jenny Jenkins, outgoing CEO of Evcom, says, “I would personally like to extend my warmest congratulations to those who have been shortlisted. I am so impressed by the quality of the work we have seen, and look forward to the announcement of the winners of such a contested race.”

While the actual projects and the categories in which they’ve been nominated remain undisclosed until the awards event itself, Evcom has released the shortlisted agencies for each of its awards. Typically hotly contested, each of the awards has seen shortlisted entrants from across the communications landscape. Judges consider all the entries before determining a winner in each category.

Generali

Melanoma is an increasing concern as people spend more time in the sun without appropriate protection and as the climate continues to change. For Spanish insurance provider Generali, tackling skin cancer is not only a claims issue, it’s a business issue. If people are better protected to begin with, they won’t need to be treated for melanoma.

Generali thus unveiled a new collection of swimsuits designed with skin cancer education in mind. Its range looks like simple polka dots, but each dot is derived from the shapes of actual melanomas. In support of the new line, it produced a film featuring details about the collection alongside medical experts sharing key messages about melanoma and the dangers of the sun. The use of an educational film helps put the new line in context and share Generali’s purpose behind the development of the collection.

Team GB

In recognition of the date marking one year to go before the Tokyo Olympic Games, Team GB worked with the ‘Sport is Great’ campaign to celebrate the 26 July landmark. British athletes gathered in the iconic headquarters of the Department for International Trade for an impactful photo shoot and the campaign launch. Dame Katherine Grainger, Olympian chair of UK Sport, says, “With just one year to go to Tokyo 2020, I am excited by the potential of Team GB to inspire and unite the nation through their incredible performances. The Great Campaign celebrates the best of the UK, and British athletes will proudly represent us and fly the flag at Tokyo 2020.”

Alongside the launch, Team GB released a film to mark the occasion calling on Team GB supporters to unite behind the team in time for the Olympics. ‘There’s not been much we can all agree on,” the film begins. The narration continues with typographic support from colourful captions as the words flash atop a series of photographs of sport and other cultural touchpoints. The well-crafted tone doesn’t shy away from the current political and social schisms defining British culture, but also disregards them in lieu of the impending Olympics, a time when nations unite behind their teams.

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