Investment isn’t just about ‘Wall Street wolves’ and fierce bears; according to environmental fund manager Earthworm, it can also be about heart and ethics.

Abingdon-based Earthworm has unveiled a new brand video in an effort to demystify investment, as part of a wider rebrand for the whole company. The video, designed and produced by ilk Agency, blends one stroke animation with typography to send a clear message: that smart investment can be approached with heart and ethics in mind.

Earthworm’s brand video communicates the company’s passion for ethical investments and conscious capitalism. It is an attempt to attract a new generation of investors by deconstructing the myths surrounding the industry.

The video follows one single line as it draws several objects and landscapes on the canvas, its path ending with the company’s logo. It is an efficient, eye-catching way to send a message about the organisation’s ethical code while engaging the viewer throughout.

“We’re over the moon with the outcome of the new brand video,” Earthworm’s founder and CEO Ben Prior says. “We hope that this video offers an understanding on how Earthworm can help encourage people to become involved with ethical investment, whether they are experienced investors or not.”