PR and social media marketing agency 33Seconds has appointed George Hayley as associate director to lead its consumer PR team.

33Seconds has recently moved into consumer PR having previously specialised in working with technology companies and innovators, according to co-founder and co-CEO Alice Register. Hayley has more than 15 years’ experience in both consumer and B2B PR with agencies, such as Red, Blue Rubicon and Manifest.

“This is a really exciting time for George to join the team. With his impressive credentials, spanning both big brand and start-up, he’ll be a great asset,” Register said.

Hayley’s portfolio at 33Seconds will include Vauxhall Motors, Lagunitas Brewing Company and ExSeed Health. He will also help to the agency’s new business drive beyond technology companies.

Hayley commented, “With a track record of delivering creative and culturally relevant work for pioneering brands, 33Seconds is an agency I’d had my eye on for some time. I knew that my experience would transfer well and after meeting the team I knew it would be the right cultural fit too. They’re a talented bunch and I’m excited to see how we can develop the agency’s consumer PR offering.”

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