Though the risk of starting a business will always be massive, digital public relations agency 10Yetis conducted a survey to help business owners minimize this risk to the greatest extent possible. The respondents were asked to choose which facets of their businesses they felt were neglected the most.

To attract Millennials in an increasing competitive global tourism industry, in 2015 the English government announced a £40 m Discover England fund, dedicated to providing the best possible experience for inbound tourists. A product of this new fund is England Originals, an immersive new augmented reality app resulting from a collaboration between London-based marketing agency Hex Digital and England’s Historic Cities (EHC), a consortium of 16 historic destinations across England.

As streaming services such as Netflix, Hulu and Amazon are now both ubiquitous and the preferred means of entertainment consumption for many people, the formula of the weekly television episode has become increasingly obsolete.

As the fight for gender equality continues across the globe, one of the most significant areas in need of improvement is the workforce. This is especially true for the technology industry, which is ironic because the cornerstone of tech is being on the forefront of change and innovation, and yet the composition of many tech companies’ staff is alarmingly archaic.

Competition is the essence of business. If a company is not constantly seeking to offer superior products and services, then the likelihood of its sustained success is low.

As information about the state of the planet has become omnipresent and instantly accessible, corporate social responsibility has become business as usual for large companies. Some businesses have managed to strike a successful balance between profit pursuit and contributing to the betterment of the world, but others have struggled to determine how to do social good without appearing obtuse or disingenuous.

While good public relations are integral to a company’s maintenance of a favourable relationship with its audience, ironically, the industry with the purpose of helping corporations present a strong image has a concerning image problem of its own.

In modern marketing, representation is an essential component of most progressive companies’ brands. Unfortunately, one industry still struggling to adapt is beauty, where techniques such as airbrushing and digital enhancement have enabled the persistence of a narrow, unattainable standard of attractiveness.

Companies must evolve to survive. For many companies, change is coming rapidly with the new generation of young adults, known as Generation Z. Now, businesses must rise to the challenge of understanding this generation both in terms of bringing them into the workforce and developing brand loyalty among them.