NEWS

Companies must evolve to survive. For many companies, change is coming rapidly with the new generation of young adults, known as Generation Z. Now, businesses must rise to the challenge of understanding this generation both in terms of bringing them into the workforce and developing brand loyalty among them.

The Clarion Awards celebrates corporate social responsibility and sustainability in film and has recognised creative and innovative films for over a decade. Last year, however, with Evcom’s decision to unite its awards programmes under one banner, the Evcom Industry Awards, it did not host the Clarions.

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Companies must evolve to survive. For many companies, change is coming rapidly with the new generation of young adults, known as Generation Z. Now, businesses must rise to the challenge of understanding this generation both in terms of bringing them into the workforce and developing brand loyalty among them.
Although it is imperative that most organisations have a website and various social media accounts in 2019, many organisations are still unskilled at using these digital platforms to effectively communicate with the people they are working with.
After a three-year news cycle which at times seemed ceaseless, Brexit, the most dominant topic in recent UK politics, may finally occur at the end of the month. Whatever the result is on 29 March, the lead up to Brexit has already had a significant social and economic impact and has affected professional worlds across Britain’s working force.
In August 2018, German car manufacturer Audi inked a four-year collaboration with Premier League football club Tottenham Hotspur to become the club’s official car partner. To celebrate the commencement of this partnership, Audi has worked with the sports division of the UK based creative agency We Are Social to develop a new campaign promoting the union.
Since June 2016, the Brexit decision has been the most omnipresent topic of conversation in the UK. Political pundits have debated the decision’s validity intensely and ceaselessly, but with 29 March quickly approaching, a national public relations association has decided the time for debate is over, and the time for practicality is now.
In 2014, the Women in Communications Career Network (WCCN) was established by London based communications recruiter Ellwood Atfield as an exclusive group for high achieving women in the field of communications. Its purpose was to provide a nexus where women could share both contact information and career advice, because even though communications is a profession dominated by women, they still frequently encounter challenges in the workplace pertaining to their gender.
Electrical Safety First, a UK charity that works in tandem with the electrical industry and government to minimise the amount of deaths caused by electric shocks, has partnered with the digital agency Absurd to revamp its website. The primary goal of this collaboration was to help ESF streamline the wealth of content it had recently produced by making the process of accessing this content less difficult. Emily Drackford, head of marketing at ESF says, “Having accumulated a lot of content over the past number of years, the website had become cumbersome. Working with Absurd we were able to prioritise content and realign the website goals.”.
Content is more memorable to adults if it is tangible as opposed to intangible, according to new research. However, nearly every publication and business, regardless of their size, has an accompanying website, and those that don’t are most likely in the process of developing one.
Captivating storytelling is an essential component of developing brand value. Adidas understands this cogently and has partnered with Amsterdam-based creative studio LORE to reinvigorate the sports giant’s running line.