NEWS

As well as its practical uses, such as detecting danger or food sources, a human’s sense of smell is also linked to generating hugely emotional responses. Perfume is arguably one of the most emotive scents, with even faint traces able to generate memories of certain people or places. Yet the ability to test, develop and bottle the perfume which leads to such associations requires skill, talent – and high levels of odour perception.

Telecom service provider O2 has expanded its ‘Wear the Rose’ sponsorship campaign with England Rugby, providing support for the England Women’s Rugby Team as it begins its title defence during this month’s world cup competition. The campaign features an impassioned film showcasing the team’s top plays while reaffirming the Red Roses’ position as a leading force within the sport’s international growth.

NEWS FILTERS

As well as its practical uses, such as detecting danger or food sources, a human’s sense of smell is also linked to generating hugely emotional responses. Perfume is arguably one of the most emotive scents, with even faint traces able to generate memories of certain people or places. Yet the ability to test, develop and bottle the perfume which leads to such associations requires skill, talent – and high levels of odour perception.
Telecom service provider O2 has expanded its ‘Wear the Rose’ sponsorship campaign with England Rugby, providing support for the England Women’s Rugby Team as it begins its title defence during this month’s world cup competition. The campaign features an impassioned film showcasing the team’s top plays while reaffirming the Red Roses’ position as a leading force within the sport’s international growth.
British motoring assistance company, Green Flag, has revealed a new campaign deterring customers from ‘sleepwalking’ into insurance renewals. Its arrival comes as various reports suggest the industry’s premium rates are set to rise sharply. Yet balanced with a cumulative rise in both the value of the industry and the volume of drivers on the road, the campaign’s 30 second TV spot brings ‘Common Sense to the Rescue.’.
The reputation of a country or ‘country brand' has a significant economic value. The perception of a country can be created by the public actions, brands, people, tourist experiences, among others, and the way these are communicated to the world.
The construction of peace can be achieved through well-planned, fair, sustainable and inclusive processes. The International Association for Human Values (IAHV) is a non-profit, United Nations-affiliated organisation committed to mediating in conflicts and helping affected population. Its mission is to work on the psychological effects of people in communities in conflict and develop leaders that can guide those communities to build a better future.
Building and maintaining a reputation requires precision, creativity and assiduousness in corporate communications. Ensuring the corporate story is told relies on strategic development, narrative building and, above all, excellent content.
Recent findings in the PRCA’s Consultancy Barometer reveal an increased optimism within portions of the PR and communications industry, despite a challenging economic terrain. The study, covering the second quarter of this year, recorded that 45% of agency heads felt positive about their own consultancies, with as little as 12% feeling less optimistic. Yet the research also pointed to sentiments of precaution, as 63% of respondents believe the economy could worsen in the coming months.
Last month, nine people set out to conquer the 73 mile stretch of Irish Sea from Fishguard, Wales to Rosslare, Ireland in a four-person Celtic longboat. The team, which included BNY Mellon’s CMO Anne-Marie McConnon and head of internal communications Asmita Kapadia, raised £50,000 for Cancer Research UK (CRUK) for the 15-and-a-half hour row.
The growing offer of gyms, referred as the ‘gym boom’, was the result of new marketing strategies and rebrands from already positioned gyms in an attempt not to lose their customers and to gain new ones.