NEWS

As organisations and businesses around the world move towards an AI-centred future, the ethical use of AI systems becomes increasingly fundamental to win the public’s trust. Research from technology consultancy Capgemini unveils the current state in the use of AI, giving guidance on how to achieve ethical, transparent systems for the near future.

No company is immune to bad practice in employer brand management. From large Silicon Valley businesses to smaller organisations, the risk of conveying the wrong image of a company’s culture is always looming, and it can affect the business’ reputation in the long run. With examples from both large and smaller businesses, brand consultancy Frank, Bright & Abel examined the problem of authenticity at a recent event.

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There has been a rising awareness of sexual equality in the communications industry. The findings of a survey commissioned by Golin and undertaken by Toluna indicate that 84% of 1,000 people in professional industries believe reporting on the gender pay gap will be damaging to the reputation. With females standing up for high incentives after returning from maternity leave, this problem is a sensitive issue that needs to be addressed.
In this globalized age, diversity is one of the paramount features that companies face day to day. But, that has caused there to be a growing skepticism among children.
Around the UK, Europe and in many parts of the world, preparations for Christmas are underway. Decorations are hung, gingerbread houses constructed and presents wrapped, ready to be stored under the tree until 25 December. For some families, however, Christmas is a profoundly difficult time due to the complications progressive degenerative disease can create.
The word of the day was ‘firestarters.’ An unusual expression for the more often used ‘brand ambassadors,’ firestarters captured the imaginations of attendees at the Employer Brand Management conference last week.
Content-driven strategy has swiftly become the bedrock of today's corporate community, and as corporate communications broaden, so too has the need for compelling stories. The Corporate Content Awards, introduced earlier this year, speak directly to the vast intersections of today’s far-reaching corporate narrative, benchmarking and rewarding corporate storytelling across several disciplines. Its inaugural shortlist reveals not only the inherent diversity across the landscape, but also the abundance of quality work.
Global marketing and advertising agency, Living Group, has kept a keen eye on the digital progress of numerous professional industries since its inception in 2004, from its widely acknowledged legal sector rankings, to its benchmarking of the world’s top asset managers. The agency’s final publication of the year takes a closer look at the digital intelligence of the world’s leading investment banks. Its findings however, suggest a dip in digital communications, with several established names falling short of the industry’s expectations.
Derived from the Old Norse word ‘Brandr,’ meaning ‘to burn,’ the concept of branding has existed for millennia. Originally a physical mark made on property, such as cattle or timber, branding today is perhaps less physical. But, together with marketing, it remains an integral way of communicating the provenance of a product or service.
Among the many challenges faced by communications and PR professionals, measurement is perhaps the most laboured over, the most discussed – and the most reported on. Guidelines are often hazy, with advice differing among institutions and practitioners at a senior level. And for those in the industry whose role includes, and hinges on, effective measurement, the work done by membership bodies to clarify the measurement process is universally welcomed.
With content increasingly a barometer of success, recognising the best creative strategies underpinning global advertising is paramount. To celebrate the best in cross platform, cross border, content-driven advertising, the third World Media Awards 2018 (WMAs) has opened for entries. Offering eight categories, the free-to-enter awards offers its winners an unusual prize - true acknowledgement of the global leaders in content-led advertising.