NEWS

In the midst of rebrands, mergers and acquisitions, changes in communications, business repositioning and increased competition, internal communications professionals across the UK have proved their value to the effectiveness of an organisation. At this year’s CIPR #InsideStory Awards, the winners had to face those challenges and more in their work over the course of the year. And they succeeded.

Seven years ago, the Equality Act 2010 was passed by the UK parliament. This ground-breaking piece of legislation gives employees the right to challenge discrimination in the workplace due to certain personal characteristics, including disability. Mental health falls into this category; employees suffering from debilitating mental health issues are by law protected against discrimination from the recruitment stage onwards. Yet all too often, sector reports emerge which show employers are still failing to react to the negativity and blasé treatment which mental health issues sometimes cause in organisations.

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In the midst of rebrands, mergers and acquisitions, changes in communications, business repositioning and increased competition, internal communications professionals across the UK have proved their value to the effectiveness of an organisation. At this year’s CIPR #InsideStory Awards, the winners had to face those challenges and more in their work over the course of the year. And they succeeded.
Seven years ago, the Equality Act 2010 was passed by the UK parliament. This ground-breaking piece of legislation gives employees the right to challenge discrimination in the workplace due to certain personal characteristics, including disability. Mental health falls into this category; employees suffering from debilitating mental health issues are by law protected against discrimination from the recruitment stage onwards. Yet all too often, sector reports emerge which show employers are still failing to react to the negativity and blasé treatment which mental health issues sometimes cause in organisations.
Aligning employees with a company’s code of conduct is key to getting the workforce onboard with its vison, while shaping an employer brand from the inside out. However, it’s difficult to engage employees through long dry manuals beyond induction week. Swedish telecommunications firm, Telia Company, recognised this issue and has invested in a more innovative code of conduct to increase employee engagement.
Volunteer engagement between organisations conjures up images of employees digging community gardens, putting on office bake sales and running marathons in aid of charity. While all undoubtedly noble actions for noble causes, sometimes B2B engagement stems from fostering collaboration between two, perhaps unlikely, organisations. Social enterprise Women Ahead, which uses a cross-company mentoring scheme to encourage more women to climb the career ladder, is a volunteer-led programme with a difference.
For the Institute of Internal Communication (IoIC), developing a succinct understanding of IC is crucial to sustaining an organisation that, for over 65 years, has set the pace for the internal communications profession. Through cultivating career development programmes, providing qualifications and representing over 1,000 industry professionals, the annual IoIC National Awards recognise best practice within the sector.
The gender gap in technology fields has been a response to a male-dominated industry, however research indicates that it is only getting worse. The north of England does not escape this widening gender divide, according to Manchester Digital’s recent digital skills audit released in February, and its report also reveals that businesses in the region are struggling to fill technical roles.
With digital integration advancing at a rate faster than ever seen before, developing trends and ongoing technological discoveries has given rise to an age of global digitalisation. Yet beyond a pocket-sized social presence and a collection of digital platforms, a set of recent studies point to approximately 50% of the world now having access to the world wide web.
As the dust settles in Davos, last month’s World Economic Forum brought into sharp focus the need for sustainability among businesses. With the key themes of globalisation and corporate responsibility shining through as top priority, calculating the world’s most sustainable companies has, for over 10 years, developed in tandem with the global business outlook on climate change.
If 2016 was the year of post-truth, fake news and an unprecedented rejection of the status quo, the need for strong and strategic communications is, in 2017, more pressing than ever. To ensure the smooth transition of information and minimal risk of reputation damage, the Public Relations and Communications Association (PRCA) has published its list of 17 recommendations for 2017.