NEWS

Earlier this year, British multinational PR and marketing company, Bell Pottinger, launched a new practice centred around “tackling some of the most pressing business challenges facing brands in today’s communications environment.” The 70-strong integrated practice, known as Engage, provides consultancy, campaigns and content to its growing clientele. Yet its recent activity sets the pace for inclusive, collaborative and in-depth creative communications.

Conference sessions often debate the ‘science of public relations,’ but on Tuesday, a CIPR conference discussed public relations in science, technology, engineering and manufacturing.

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Earlier this year, British multinational PR and marketing company, Bell Pottinger, launched a new practice centred around “tackling some of the most pressing business challenges facing brands in today’s communications environment.” The 70-strong integrated practice, known as Engage, provides consultancy, campaigns and content to its growing clientele. Yet its recent activity sets the pace for inclusive, collaborative and in-depth creative communications.
Conference sessions often debate the ‘science of public relations,’ but on Tuesday, a CIPR conference discussed public relations in science, technology, engineering and manufacturing.
For over 500 years, the UK’s livery companies have underwritten City communications through a lasting commitment to over 110 crafts, trades and professions. Yet enduring a complete transformation of the City has spawned a new thoroughfare for the historic companies, with CSR forming a central component to the cause. Using the newly developed digital platform from charitable organisation, Livery Schools Link, the Worshipful Company of Marketors has recently announced its involvement, raising awareness to the communications qualities inherent within the marketing profession.
At the first annual AMEC Global Summit to be held in Asia, over 200 delegates from 39 countries participated in the three-day programme on measurement and metrics in communications. The annual AMEC Awards were distributed on 17 May, in the midst of the Bangkok summit.
In 2015, Communicate magazine worked with Emperor to better understand the challenges facing those working in employer brand management. This year, we have reexamined the sector and found that progress is being made.
While still less openly discussed than physical health, the issue of mental health across the UK population is gaining traction. There are stark statistics to back up the increased acknowledgement of the issue. Around one in four of the population will experience negative mental health at some point in the next year; anxiety and depression are among the commonest issues. At an organisational level, last week’s Mental Health Awareness Week UK saw many corporations taking proactive steps towards taking employee mental wellbeing seriously.
“Thought leadership is like romantic dancing,” one panellist at a recent Forbes event says. “You do it with someone, not at them.” That ethos was espoused by the speakers at Forbes Insight’s recent ‘Thought leadership content creators’ event.
“Mental health has far too long been in the shadows,” said Alison Kerry, head of media at Mind, during the CIPR’s Mental Health Awareness Week event ‘Championing Mental Difference.’ She said it is no longer something that companies can ignore, particularly because at least 25% of people are affected – themselves or through family – by mental illness.
It’s not news that news itself is now global. But what that has changed, is the nature of public relations. Now, a team working in London or Abu Dhabi or Cape Town may have responsibility to communicate during a crisis or a campaign that has a global reach. The strategies for dealing with that scope are rife, and many were discussed at the CIPR International’s first Global PRactice conference on Friday.