NEWS

As organisations and businesses around the world move towards an AI-centred future, the ethical use of AI systems becomes increasingly fundamental to win the public’s trust. Research from technology consultancy Capgemini unveils the current state in the use of AI, giving guidance on how to achieve ethical, transparent systems for the near future.

No company is immune to bad practice in employer brand management. From large Silicon Valley businesses to smaller organisations, the risk of conveying the wrong image of a company’s culture is always looming, and it can affect the business’ reputation in the long run. With examples from both large and smaller businesses, brand consultancy Frank, Bright & Abel examined the problem of authenticity at a recent event.

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In our autumn roundup, we examine events, interviews and news that took place in the last quarter of 2018. At an October panel discussion, Communicate magazine’s Brittany Golob spoke with two others about the impact of corporate reputation on financial performance.
In our autumn roundup, we examine events, interviews and news that took place in the last quarter of 2018. Dragon Rouge’s new head of voice, Bee Pahnke, spoke with Communicate magazine and at a Dragon Rouge event about the use of verbal identity in corporate communications.
In our autumn roundup, we examine events, interviews and news that took place in the last quarter of 2018. On 13 November, Gorilla Gorilla! hosted an event examining its annual video research, exploring best practice in corporate film.
In our autumn roundup, we examine events, interviews and news that took place in the last quarter of 2018. On 6 December, Instinctif Partners hosted an event examining internal communications, featuring speakers from across the sector.
Global communications consultancy Instinctif Partners has conducted a survey, revealing that 69% of Britons believe fake news should be a legally punishable criminal offence, with most of them believing both the platform and the individual or organisation responsible should face implications. The results of the survey bring to light the increasingly unforgiving attitude of British audiences towards fake news.
For seven years, the unsung hero of London’s conference landscape, the BOC Internal Communications Conference, has been crafting a programme designed to give internal comms professionals the space to think about the modern communications landscape and their place within it.
On 1 November 2018, the UK’s foreign secretary made a bold claim that a major objective of the UK’s future foreign policy would be to tackle fake news. “Defending a free media must therefore be a central element of British foreign policy, in keeping with our country’s role as an invisible chain linking the nations that share our values,” said Jeremy Hunt.
According to the Intergovernmental Panel on Climate Change (IPPC), the earth is expected to be warmer by three degrees Celsius by the end of the century, almost two times more than it should in order for the lethal effects of global warming to be avoided. Therefore, ignoring climate change, or denying its existence altogether, is something companies can no longer afford.
Exhibiting at last month’s Communication Directors Forum, UKSV has over 20 years of experience in the communication sector. It currently works with a number of high-profile clients on national and international campaigns, including the AA, IBM, Nationwide Building Society, Experian, Vodafone and Coca-Cola Enterprises.