NEWS

For many corporate communications teams, employees are one of their most important audiences. Often cited as an organisation’s most valuable assets, employees are the face of the brand and have the potential to be the most passionate of brand ambassadors. For those companies that communicate effectively with these internal stakeholders, they see benefits not only in terms of engagement, but also on the bottom line.

Instagram has arguably become the quintessential social platform for product placement, becoming an important part of businesses’ marketing strategies and a tool optimised for customer engagement.

NEWS FILTERS

For many corporate communications teams, employees are one of their most important audiences. Often cited as an organisation’s most valuable assets, employees are the face of the brand and have the potential to be the most passionate of brand ambassadors. For those companies that communicate effectively with these internal stakeholders, they see benefits not only in terms of engagement, but also on the bottom line.
Instagram has arguably become the quintessential social platform for product placement, becoming an important part of businesses’ marketing strategies and a tool optimised for customer engagement.
Creative Equals, an organisation promoting diversity in creative industries, is setting an overdue industry example by launching a pathway for women returning to the workforce. The ‘Returners’ programme is aimed at women rejoining mid-senior copywriting, IX/UX, art direction, production, strategy, data analysis, design and concept creation roles.
Talking about the inevitable end every person will face may not be the happiest of topics, it is however important. Everyone is going to die at some point.
UK charity British Heart Foundation (BHF) has highlighted the importance of CPR knowledge in case of an emergency outside of hospital by collaborating with social and creative agency eight&four. The campaign was scheduled to coincide with 'Restart a Heart Day.’.
Following the merger of the Association of Professional Political Consultants (APPC) members with the Public Relations and Communications Association (PRCA), a new Public Affairs Board has commenced to establish a united and powerful voice for the organisation in the industry.
November is here, which means Movember is here as well. The annual event that encourages men to grow their moustaches during the month of November to raise awareness of men's health issues, has become popular in recent years.Each year, the charity communicates from a unique and innovative standpoint to encourage awareness of men’s health issues and donations to the charitable cause.
The Public Relations and Communications Association (PRCA) with Ginger Research has launched its 2018 Digital PR and Communications Report and its results don’t leave room for comfort. Digital is still dominated by Facebook and Twitter but the key takeaway from the report is that in-house and agency belts have tightened. Austerity continues in digital PR and comms budgets and, for the second consecutive year, digital is perceived to have a decreased ROI for brands, requiring those in digital to provide more for less.
The Employer Brand Management conference has become the must-attend event of the year for communications professionals working in HR, employer brand management, talent attraction and retention. The conference has, for the past four years, set the agenda in the conversation around employee attraction, engagement and retention.