NEWS

Though the risk of starting a business will always be massive, digital public relations agency 10Yetis conducted a survey to help business owners minimize this risk to the greatest extent possible. The respondents were asked to choose which facets of their businesses they felt were neglected the most.

To attract Millennials in an increasing competitive global tourism industry, in 2015 the English government announced a £40 m Discover England fund, dedicated to providing the best possible experience for inbound tourists. A product of this new fund is England Originals, an immersive new augmented reality app resulting from a collaboration between London-based marketing agency Hex Digital and England’s Historic Cities (EHC), a consortium of 16 historic destinations across England.

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Though the risk of starting a business will always be massive, digital public relations agency 10Yetis conducted a survey to help business owners minimize this risk to the greatest extent possible. The respondents were asked to choose which facets of their businesses they felt were neglected the most.
To attract Millennials in an increasing competitive global tourism industry, in 2015 the English government announced a £40 m Discover England fund, dedicated to providing the best possible experience for inbound tourists. A product of this new fund is England Originals, an immersive new augmented reality app resulting from a collaboration between London-based marketing agency Hex Digital and England’s Historic Cities (EHC), a consortium of 16 historic destinations across England.
‘Carlsberg, probably the best beer in the world' is an ambitious statement to make, and an even harder one to execute. Therefore, Carlsberg UK realised that it could no longer vouch for this famous promise and came to terms with the need to reposition itself.
Recent research by accountancy and business advisory firm BDO, revealed issues such as a “lack of high-quality acquisition targets (34%), “access to finance” (29%) and “pricing expectation of vendors” (26%) are more concerning to media brands than Brexit is when it comes to mergers & acquisitions.
As streaming services such as Netflix, Hulu and Amazon are now both ubiquitous and the preferred means of entertainment consumption for many people, the formula of the weekly television episode has become increasingly obsolete.
As the fight for gender equality continues across the globe, one of the most significant areas in need of improvement is the workforce. This is especially true for the technology industry, which is ironic because the cornerstone of tech is being on the forefront of change and innovation, and yet the composition of many tech companies’ staff is alarmingly archaic.
Competition is the essence of business. If a company is not constantly seeking to offer superior products and services, then the likelihood of its sustained success is low.
In the Publishing Audience Measurement Company Ltd, PAMCo, latest findings i News has jumped above the Guardian to become the most trusted news brand in digital. The ‘See Every Angle’ campaign is an attempt to strengthen the image of the newspaper by reinforcing its centrist editorial values, engage readership in a dynamic way and create trust. It is asking readers to be revolutionary, to take a step back, to drown out the noise and decide for themselves what exactly they think and how they view the world.
Like it or not, the internet is the means by which most communication is now facilitated. Businesses rely on social media, news aggregators and their own platforms to share content, news and information with their stakeholders. But, with the new European Union copyright directive, the relationship between communications and the internet may be about to fundamentally change.