NEWS

Every week, Communicate will examine the highlights in film communications and content. For more from #CommunicateLens, follow @Communicatemag

Marine and aquatic life charity Sea Life Trust has unveiled a series of immersive installations, using a 360 degree underwater experience to tell the story of two beluga whales removed from captivity. The installations let visitors step through the glass and move into a submerged world, narrating the journey of the whales from their former Shanghai aquarium to Iceland.

NEWS FILTERS

Every week, Communicate will examine the highlights in film communications and content. For more from #CommunicateLens, follow @Communicatemag.
Marine and aquatic life charity Sea Life Trust has unveiled a series of immersive installations, using a 360 degree underwater experience to tell the story of two beluga whales removed from captivity. The installations let visitors step through the glass and move into a submerged world, narrating the journey of the whales from their former Shanghai aquarium to Iceland.
As organisations and businesses around the world move towards an AI-centred future, the ethical use of AI systems becomes increasingly fundamental to win the public’s trust. Research from technology consultancy Capgemini unveils the current state in the use of AI, giving guidance on how to achieve ethical, transparent systems for the near future.
No company is immune to bad practice in employer brand management. From large Silicon Valley businesses to smaller organisations, the risk of conveying the wrong image of a company’s culture is always looming, and it can affect the business’ reputation in the long run. With examples from both large and smaller businesses, brand consultancy Frank, Bright & Abel examined the problem of authenticity at a recent event.
Every week, Communicate will examine the highlights in film communications and content. For more from #CommunicateLens, follow @Communicatemag.
On 27 June, strategic communications consultancy Portland Communications released a study emphasising the value of effective communication of a company’s CSR and sustainability efforts. The Total Value Index has become “the first comprehensive framework to measure the total value generated by business[es] in Britain,” according to Portland Communications. The research came to a bitter conclusion that the majority of the nine assessed sectors displayed an immense disparity between what a company says about its own green credentials and public perception.
Half a century after the Stonewall riots, M&C Saatchi ‘captures the rainbow' to encapsulate the key moments, achievements and pains of the LGBTQ+ community, in a partnership with Getty Images in London.
Creative agency Landor has partnered with FIVB to reduce the impact of ghost nets in the oceans, removing them from the water to turn them into volleyball nets. The initiative fits within the FIVB’s long-standing support for future generations, and it hopes to inspire other businesses to tackle environmental issues in the same way.
Every week, Communicate will examine the highlights in film communications and content. For more from #CommunicateLens, follow @Communicatemag.