CONFERENCE PROGRAMME

Time
Description
Speakers
08:30

Registration and breakfast



09:10

Welcome and opening address

Andrew Thomas Andrew Thomas
Publisher
Communicate magazine

09:20

Breaking barriers: How Kaufland has transformed its employer brand through disability inclusion

Kaufland, a leading Romanian retailer with over 180 stores and over 17,500 employees, has made significant strides in promoting disability inclusion within its workforce. Over the past five years it has run the A.C.C.E.S. program which aims to integrate individuals with disabilities into the organisation. This initiative has successfully integrated over 450 people with disabilities into the company.

The A.C.C.E.S. program includes creating recruitment channels, providing communication and training workshops and adapting workspaces to meet diverse needs. By promoting empathy, acceptance and social inclusion, A.C.C.E.S. aims to offer equal employment opportunities and raise awareness about the importance of inclusivity, not only within Kaufland but also in the wider Romanian labour market.

Estera Anghelescu Estera Anghelescu
Recruiting and employer branding director
Kaufland

09:45

Let’s TUI it: Unifying and inspiring 60,000+ colleagues from pilots to data scientists around a new EVP

TUI is one of the world’s leading tourism groups with 1,200 travel agencies and online portals, five airlines, over 400 hotels and 16 cruise liners. 

Following the global pandemic TUI was dealing with the impact of furloughs and redundancies. Morale was low and new talent needed to be convinced to join an industry that was no longer seen as an attractive career choice. 

The organisation’s first ever global employer value proposition, Let’s TUI it, was created to remind TUI colleagues why they love what they do, so much so that they’d spread the word themselves making others reconsider the travel industry. This session will explore how the EVP development process involved TUI’s people every step of the way and how it was launched together with colleagues too – by asking them to submit videos of their everyday work life – creating a UGC-style launch video that authentically represents life at TUI.

Kornelia Kiss Kornelia Kiss
Global employer branding manager
TUI

Nathalie Plavonil
Global employer brand manager
TUI

Ben Read Ben Read
Director, employee experience
MSL UK

10:10

Communicate roundtable discussions

A dynamic exchange of ideas and perspectives. Engage with industry leaders and fellow attendees in interactive sessions designed to foster deep insights and meaningful conversations on all areas of employer branding. 



10:35

Coffee and networking



10:55

Keeping the employer brand electric in controversial industries

While some sectors, such as gambling and tobacco, are stigmatised enough to be known as ‘sin industries,’ others, such as automotive, have gone from being respectable to questionable. In an age when everyone is supposed to have a purpose – and societies’ attitudes can change suddenly – a good employer brand can seem close to going up in smoke. We talk to the people tasked with keeping controversial employer brands robust but supple.

More speakers to be announced soon.



JLR

Nimai Swaroop Nimai Swaroop
Group head of employer branding
Coca-Cola HBC

11:40

"No Holding Back:" The story behind CGI’s DEI campaign and the power of personal authenticity when fostering workplace inclusivity

“Liz battles nerves and feels she lacks the confidence of the men who dominate her industry, but her presentation reveals the high regard in which she is held.”

“Adam tries to mask his struggles to keep eye contact, as overlapping thoughts sabotage his interview. But his disclosure of his ADHD and autism is welcomed as an essential part of his talent.”

“Wendy, a black working mother, lets worries about tokenism and her background flit through her head as she sits before the board that will offer her a promotion.”

CGI, one of the world’s largest IT and business consulting firms, has shaped the UK tech landscape for nearly 50 years. Its “No Holding Back” diversity, equity, and inclusion campaign exemplifies this commitment to DE&I. This initiative addresses barriers that prevent individuals from being themselves or applying for jobs, using authentic stories and videos from CGI partners. The campaign fosters a supportive environment, showcasing CGI’s proactive DE&I efforts and inspiring confidence in tech professionals from all backgrounds. 

 

Roger Cayless Roger Cayless
Group creative director
LEAP Create

Kerri Elliott
Creative lead
LEAP Create

David Phillips David Phillips
Director, talent brand and recruitment marketing
CGI

12:05

Communicate roundtable discussions

A dynamic exchange of ideas and perspectives. Engage with industry leaders and fellow attendees in interactive sessions designed to foster deep insights and meaningful conversations on all areas of employer branding. 



12:30

Lunch break and networking

 



13:15

Mindful employer branding: Attracting neurodiverse talent

From new skillsets to wider perspectives, employers are becoming increasingly aware of the vast benefits that neurodiverse employees can bring to companies. However, many are unsure of how to reach and attract neurodiverse talent. Luckily, our expert panel will be explaining how to break down barriers in recruitment and the value of being open-minded.

Speakers to be announced soon.

13:45

Looking beyond insurance: Building AXA's inclusive and inspiring workplace identity

AXA had created a powerful consumer brand to help them stand out against the new age of insurers and needed an employer brand to match. Havas People was tasked with taking the ‘Know You Can’ consumer platform and giving it its own look and feel. They created a unique flexible and inclusive brand architecture and put their people at its centre. The employer brand was deployed globally to enable AXA to tell its story, boost internal advocacy and engagement and show external candidates why they shouldn’t want to work anywhere else.

Fanny Deconinck Fanny Deconinck
Global director of talent attraction and employer branding
AXA

Sian Dutton Sian Dutton
Client partner
Havas People

14:10

Communicate roundtable discussions

A dynamic exchange of ideas and perspectives. Engage with industry leaders and fellow attendees in interactive sessions designed to foster deep insights and meaningful conversations on all areas of employer branding. 



14:35

Coffee and networking



14:55

Session to be announced



15:25

Session to be announced

Session sponsored by Ph.Creative.

Julie Randal Julie Randal
Director of strategy and employer brand
Ph.Creative

15:50

The crystal ball: Employer brand after 4 July

The UK is almost guaranteed to see a change of government on 4 July. With a new administration comes new policies and new legislation. This session will focus on the potential impact on employer brand management. For obvious reasons, speakers will be announced nearer the time.



16:15

Closing remarks and conference end

Andrew Thomas Andrew Thomas
Publisher
Communicate magazine

SPONSORED BY

Align your brand with this insightful conference for the employer branding community.

We have a number of sponsorship options available to you. Contact Fin to find out more. 

Email: finley.chesson@communicatemagazine.co.uk

Call: +44 (0)20 3950 5356