A former marketing director at a top 100 law firm in the southeast, Clare Fanner, has launched a marketing club, aimed at offering help and advice to UK lawyers wishing to increase their firm’s client base and marketing know-how.

The former marketing director for Moore Blatch (now Moore Barlow) and Trethowans, who is also a fellow of the Chartered Institute of Marketing and previous founder of LegalCX, launched the Law Firm Marketing Club in November. 

The marketing club is a resource and research initiative, supported by a trusted network of experts, aiming to help lawyers through the use of tools, research, insights, articles, webinars, polls and collaboration groups to:

1. Attract more business
2. Increase clients and income
3. Produce happier clients
4. Save time and money
5. Expand their marketing knowledge.

The launch follows the establishment of Fanner’s marketing business, Find Get Grow, in 2016, which she set up recognising the need for law firms to have easy access to expert marketing support.

Fanner says, “Having previously been a marketing director for regional law firms, I spent a lot of time looking for specialists that really understood the sector and the unique challenges faced by law firms and law firm marketers. The marketing club aims to provide invaluable resources, research and insights to lawyers and is a game-changer for firms serious about getting more clients and saving time and money. Whether you are a small law firm with limited marketing resources, or a larger firm with a marketing and BD team, and looking for specialist support we can help.”