FINN PARTNERS APPOINTED AS AGENCY OF RECORD FOR CV VILLAS
Finn Partners Global Travel & Lifestyle Group will be responsible for implementing CV Villas strategic PR programme across the UK market.
Tasked with growing CV Villas trade business and showcasing the benefits of villa stays, the Finn team will execute a number of objectives to promote the brands most recent product launches and initiatives, including the rebranding of Above properties, CV Villas utmost luxury product.
Debbie Flynn, managing partner and global travel practice leader for Finn Travel & Lifestyle, says, “We are delighted to have been appointed by CV Villas. Due to the impact of Covid-19 there is an understandable demand for villa holidays that is only going to increase. Post-pandemic travellers have specific requirements, they are more health conscious and spatially aware than ever, seeking seclusion and privacy for friends and family. Located in some of the most stunning destinations across the globe, CV Villas is the perfect choice for Brits looking to getaway. The brand is a leader in luxury travel, and we cannot wait to work with the team there to deliver some impactful results and to grow both brand awareness and market share.”
The account will be spearheaded by Carly Reed, partner in Finn’s London office working in partnership with Pete Brudenell, CV Villas' head of marketing.