RB has chosen to add VCCP to its global brand experience roster following a competitive pitch.

The roster will see VCCP tasked with delivering digital consumer experience strategies and advising on the complete range of digital consumer touchpoints, from content, social and digital advertising to e-commerce content best practices.

RB is a global hygiene, health and nutrition business – with a portfolio of world famous brands, united in the relentless pursuit of a cleaner, healthier world – making it easy for individuals, families and communities to live cleaner, healthier lives. VCCP’s remit will be across the hygiene portfolio including Harpic, Vanish and Finish.

Work will commence immediately with activity going live in early 2021. Peter Grenfell, managing director at VCCP Partnership, says, “RB hygiene’s role in society has never been more important than now. We’re thrilled to be working with them and look forward to helping them realise their ambitious plans for both their business and brands.”