Consumer behaviour data business on track to provide first of its kind, single-source data for TV viewing, online behaviour and offline shopping.

ViewersLogic, the single-source data expert has announced investment from NielsenIQ as the business accelerates into a period of rapid growth.

Despite today’s multimedia world, research companies still measure media in silos before fusing the data points together, aiming to understand consumer behaviour. The result is high cost, poor quality, probabilistic data that fails to give businesses the information they need to make informed decisions.

ViewersLogic data provides a superior alternative to this via its consumer panel whose activity is passively monitored across TV, online and the real world. This provides a holistic view enabling businesses to better understand consumer behaviour and how media drives action. 

As a result of ViewersLogic data, businesses can optimise their TV campaigns by understanding how each element of their marketing activity - creative / channel / daypart - impacts online ad clicks, site visits and purchases.

 The funding will be used to extend ViewersLogic current services to CPG companies and enable them to better understand how TV advertising affects purchases in store.  

Ronny Golan, CEO and co-founder at ViewersLogic, says, “We’re delighted to be partnering with NielsenIQ at an incredibly exciting time for both businesses.  It is great to see that one of the leading data companies of the world bought into our single-source vision and sees it as the future of consumer data analytics. This cooperation will enable us to extend our services to CPG companies and start our international expansion.”