Alicja Lloyd has been promoted to the role of global CEO of independent digital marketing agency, Feed. She takes over from Matt Lynch who becomes executive chair.

Lloyd, who has 21 years’ industry experience, originally joined Feed in 2018 as its first client services director and was promoted initially to managing director Europe, deputy CEO and now global CEO.

Prior to joining Feed, Lloyd was client director at Digitas and spent five years prior to that at Critical Mass.

In addition to leading Feed’s clients relationships, Lloyd is also responsible for operations including staffing, DE&I, talent development, the agency’s budget and partnering with Lynch on driving agency culture.

Matt Lynch, says, "Alicja is an incredible talent and has driven our business forward from day one. Despite the turbulence of the last year, Alicja’s calm determination and consistency have shone through and she has set the standard for compassionate leadership. Watching her grow has been the greatest joy in my 15 years of Feed and I know she’s just getting started.” 

Based at Feed’s global HQ in London, Lloyd will continue to oversee the agency’s expansion which now has its largest headcount to date and 6 offices worldwide (including Toronto which was staffed and launched virtually during lockdown). 

Lloyd says, “We’ve learnt a lot over the past year, both about business and about leadership. I am so proud of the team we have at Feed and feel passionately about guiding the business through our next chapter.”