Given, the agency for purpose-driven brands has appointed creative heavyweight, low carbon inventor and brand builder Nicolas Roope to its board as an advisor and non-exec creative leader.

Roope has been hired to help foster the agency’s creative talent, ensure its creative offer is a driver for continued growth, and build its international reputation amongst marketing leaders. His appointment follows the agency’s consistent, double digit yearly growth and a 20 percent increase in its headcount last year, despite challenging market conditions.

Roope's board position will start on 1 March under non-executive chair Jan Gooding, joining co-founders, executive team members and non-exec advisor Nigel Salter. As creative leader on the board, Roope will push the agency’s creative execution, and specifically in its unique role at Given to deliver purpose-driven change. He will bring forward the agency’s ambition to put creativity and brilliant ideas at the heart of driving positive change within business, culture and society.

Roope says, "Given pioneered brand purpose, long before it became an industry trend. It means, as well as having a ferocious commitment to driving positive change in organisations, they already have a long legacy of meaningful success stories under their belts. They’re a highly effective team, but when I was asked by the board to further augment their impressive strategic and consulting capability, by enhancing their creative philosophy and approach, I jumped at the chance. So here I am."

Given is a brand purpose agency that believes purpose will define the next generation of the world’s best brands. The agency, based in Shoreditch, works with some of the biggest brands to solve society’s toughest challenges by bringing together a unique combination of skills.

Roope’s recent appointment follows shortly after six other new appointments made since the pandemic began in March 2020.