MELISSA CANNON APPOINTED PRCA INTERNATIONAL DIRECTOR
The Public Relations and Communications Association (PRCA) has appointed Melissa Cannon as PRCA international director.
Cannon has played a key role in PRCA’s global expansion in recent years where she was the general manager of PRCA Middle East and North Africa (MENA) from 2018-2020. During her time in MENA, the association developed rapidly throughout the region, establishing a strong presence in more than a dozen MENA countries and offering a diverse range of events, networking and learning opportunities for its members.
PRCA director general Francis Ingham says, “Public relations operates without borders, and so do we. We now offer PRCA membership to all communications professionals, all around the world. Long before the pandemic hit, we were already the world’s largest PR body, with members in 70 countries, and offices in London, Dubai, Singapore and Buenos Aires. Since last March, our international offering has grown enormously, as all of our services have become available to all of our members, regardless of location.
“Melissa’s appointment as PRCA International Director will reflect that transformation, and accelerate it. As the global industry starts to recover and grow again, we too are going to grow our global services and footprint, headed up by this new senior level appointment.”