The PRCA has announced Tourism Australia’s UK & Northern Europe PR manager Stuart Fyfe CMPRCA as its new tourism and travel group co-chair.

Stuart will share chairmanship with Frank Marr CMPRCA, managing director & co-founder of AM+A Marketing and Media. The Group will be hosting its next event on the 2 June where delegates will have the opportunity to listen to Stuart talk on Tourism Australia’s 24 month journey from a campaign with Kylie Minogue, to a sudden lockdown strategy change and their strategy for future PR campaigns.
 
Stuart Fyfe CMPRCA says, “With the tourism industry still facing a long road to recovery more than a year into the Covid crisis, there is enormous value in sharing insights and ideas with our PR peers. I look forward to working with Frank Marr and PRCA team to build the Travel & Tourism group at such a pivotal moment for the industry and am grateful for the opportunity to be involved.”  
 
The group is continuing to look for new members. PRCA members interested in raising their profile or looking for more information about the PRCA Tourism and Travel Group, contact Kyrie Abrahams.