Launched last year, Tribal Health is part of the Tribal Worldwide London family. Its aim is to work with healthcare companies helping them bridge the gap between brand promise and brand experience – particularly vital amid the Covid-19 pandemic. Tribal Health’s clients include GlaxoSmithKline, Gilead and Medela.

Prior to Publicis Health, Rizwani worked in strategy and innovation projects at DigitasLBi and Blue Latitude. With over 10 years of experience, Rizwani has a deep knowledge of healthcare with a particular interest in how technology, design and science can be applied to meet human health needs. His role at Tribal Health will include helping clients find new ways of reaching customers, improving their interactions and experiences, and using data more effectively.

Rizwani says, “This is a fascinating time to be involved in healthcare and I’m delighted to join Tribal Health as strategy director. There is so much change in the world, and the way healthcare companies are digitally interacting with their customers is fundamentally and rapidly evolving. I’m looking forward to working with our clients to help them deliver meaningful change to their customers and business.”

 

Tribal Worldwide London is working with an increasing number of healthcare brands and our sector-specific experience will be underpinned by the digital expertise within Tribal Worldwide London’s extended team. This approach will ensure Tribal Health is equipped to best support healthcare companies as they explore a more data-driven marketing model to reach their customers and patients with relevant and timely communications.

 

Tribal Health is organised around five core areas of expertise: business consultancy, data science, customer experience, tech engineering and creative. Each practice is a component of total experience which can be deployed independently, or in parallel with, other practices to support clients.