FRIDAY 10 JUN 2022 4:40 PM


London based production agency Casual Films expands into Asia with acquisition of Hong Kong content strategy and production agency.

Global content production agency Casual Films is expanding into Asia with the acquisition of leading content strategy agency Asia Pacific Vision (APV). Casual Films was founded in 2006 and some of its office locations include New York, Los Angeles, and Barcelona.

APV is based in Hong Kong and serves multi-national companies in Asia-Pacific and beyond.

“The pandemic has made video content more important than ever. Our clients need more video, faster and better than ever before.” Says Casual Films Managing Director, Lydia Chan.

On the agency’s future, Casual Films CEO Nick Francis says: “Global efficiencies, with capabilities, backed by cutting edge technology and excellent staff are at the centre of our strategy for 2030 and beyond. This deal opens up the whole of the Far East for us.”

APV Executive Producer, Thomas Elliott, says: “As part of the Casual Films Group we look forward to leveraging that extensive local experience and combining it with global best practice to create the ultimate visual content agency experience not just in Asia, but the world."

APV Founding Partner, Mark Erder, describes staff feedback as “overwhelmingly positive”: “By joining forces with Casual they now have a more global reach for their amazing work.”