The closer we get to the election the more the bookies’ money rides on a hung parliament. With the media furiously analyzing the potential ramifications of such an outcome, Communicate magazine is interested in how the new brand and its visual identity will emerge from this unusual situation. Any brand and communications professional knows that if a business, born from a merger of different cultures, is to succeed the first steps are to identify its values, create an identity and position the new brand to the target audience.

How would branding experts define the new government of Gordon Brown, David Cameron and Nick Clegg? What new identity would accurately fit a coalition government’s values? A pencil box of brand agencies have crafted their thoughts for the new “coalition brand”.

Think you can do any better? Email your ideas to us now and if they’re any good we’ll put them up.  There’s a magnum of champagne on offer for the most viewed.