Designs of children’s brands can often yield fuzzy looking teddy bears, pastel colours and any number of anthropomorphic planes, trains and automobiles. They may be about children, but the Evelina Children’s Hospital rebrand was designed with children.

The hospital enlisted Further to develop its visual identity in order to set it apart from Guy’s and St Thomas’ Hospital, with which it is associated. Further sought to move beyond the trite and typical themes of children’s branding while accurately representing the hospital.

In collaborating with the children, parents and staff at Evelina, Further was created a logo made from the fingerprints of the hospital’s patients. The colourful and kid-friendly identity can be applied across multiple brand touchpoints, all that is required are more fingerprints.

James Beveridge, managing partner and executive creative director at Further says, “We really wanted to put the children at the heart of this identity by involving them in the creation and by developing a vibrant new design we hope to create a brand that stands out from many other children’s hospitals in the NHS.”

The branding was unveiled at a children’s party at the hospital.

To read more about healthcare and branding, see the following links:

http://www.communicatemagazine.co.uk/news/4548-a-prescription-for-pr

http://www.communicatemagazine.co.uk/news/4289-elephantine-objectives-met-in-hospital-rebrand

http://www.communicatemagazine.co.uk/news/4469-redesign-of-londons-air-ambulance