A beer brand adopts the same colour but different shapes.

Efes, a leading beer product in Turkey, has revamped its visual identity.The design task, assigned to Interbrand, aimed to forge a ‘‘contemporary, dynamic and authentic’’ rebrand to put Efes, as Görkem Özer, marketing director of Efes Turkey, says, ‘‘well- positioned for ongoing success in Turkey and beyond.’’

The new image of Efes still remains loyal to its original blue, white and gold shading. However, the logo, lettering style and holding profile of the bottle has altered shape.

The freshly designed emblem will be marketed in its headquarters, Turkey and an additional eighty other countries where the brand is formally distributed.

Özer adds, ‘‘The new brand experience captures our spirit of union and it will continue to be part of many stories to come...’’