Transform magazine’s second Transform awards in Dubai will be preceded by a first class conference event with a focus on brand strategy and development in the region. The Middle East Brand Summit will bring industry leaders together for a packed programme that includes case studies, best practice examples and discussion surrounding the industry’s most pertinent topics.

Highlights of the summit are expected to include a panel with Wael Bittar, manager of branding agency Tonic International, and Altaf Ladak, COO of Roshan, an Afghani telecommunications provider, discussing social business; putting social purpose at the centre of an overall business strategy.

Brash Brands and Fortune|5 Real Estate will also come together for a session on luxury brands and the challenges of communicating a higher level of luxury in a crowded market. Transform magazine’s research with YouGov on branding in the Middle East will also be revealed during this exclusive event.

Liz Foggitt, publishing and events manager at Transform magazine says, “It’s fantastic to bring the branding community in the Middle East together. The conference provides an opportunity for people to share their experiences and ideas as well as hear some truly unique branding stories. The presentations, panels and discussions will provide practical advice and ideas for delegates to apply to their own brands.”

The summit will help branding professionals to understand the unique complexities of the branding industry in the region in which they operate and will provide them with the opportunity to meet with, and learn from, their peers.

The Middle East Brand Summit will take place in Dubai on Tuesday, 2 June. For more information and to book your place, visit the website or contact Liz Foggitt: lfoggitt@transformmagazine.net +44 20 7998 6263