Sequel’s Aspic events for internal communicators have proven very successful at bringing senior internal communicators into one space where thought-provoking case studies and stories can be shared. At last Friday’s event (24 April) the two main speakers were from Bupa and Rugby Football Union.

Christina Fee, head of internal communications and corporate affairs at Bupa, has spent time at Guinness, Deutsche Post, DHL and the AA. She spoke on the event’s topic, ‘Communicating vision and values’, by sharing her experiences engaging leaders with internal comms, implementing bottom-up comms and creating experiential events and comms-led business development.

Toby Jones shared his journey as the internal communications manager at Rugby Football Union. He spoke about the brand's transition from reputational damage in 2011 to its rebuilding and current success on the back of brand realignment and a strong company culture. The Rugby Football Union brand values are those of the game itself, Jones implemented them through face-to-face sessions, a new intranet incorporating Yammer and by confronting the underlying issues in the organisation.

Communicating brand vision and values to employees is vital for engagement and for getting great business results in the long run.

The previous Aspic event, hosted at The Soho Hotel in London, was on the subject of mobile apps for IC. The next event will be in the summer.