RESULTS OVER CREATIVE AT GLOBAL PR AWARDS
The ICCO Global Awards 2015, for PR agencies and individual practitioners, has the recognition of 33 PR trade associations worldwide, despite being in its inaugural year.
The awards, which took place on Thursday 26 November at the Park Plaza Hotel, London, were hosted by British television presenter, Helen Fospero.
The Independent Consultancy of the Year Award went to Interel Group in the EMEA region, Avian Media in the APAC region and Imagem Corporativa in the Americas, and the Rising Star of the Year Award was won by Christopher Onderstall, associate director at FleishmanHillard. The PR Leader of the Year Award was won by Nitin Mantri, director at Avian Media.
David Gallagher, CEO of Ketchum Europe and ICCO jury president, says, “We believe that effectiveness is the one true and equal parameter we can all be measured by. We wanted to recognise not just the obvious, loudest campaigns but the smartest, most elegant, and highest value work our industry has to offer. Congratulations to all the winners.”
Entries to the ICCO Global Awards are judged according to the proven effectiveness of the campaign - results take precedence over creativity. Judges included senior PR practitioners at global agencies.
Full list of winners below:
Regional Network of the Year Award:
EMEA: TRACCS
APAC: Weber Shandwick
AMERICAS: Ketchum
Independent Consultancy of the Year Award:
EMEA: Interel Group
APAC: Avian Media
AMERICAS: Imagem Corporativa
World’s Best PR Campaigns Award:
Media Relations: Hill + Knowlton Strategies
Consumer: Burson-Marsteller
Digital and New Media: MSL Group
B2B: NetProfile
CSR: The Skills Group
Not for profit: CROS
Technology: MSL Group
Crisis & issues: CROS
Broadcast: Lansons
Healthcare: FleishmanHillard
Rising Star of the Year Award:
Christopher Onderstall, FleishmanHillard
PR Leader of the Year Award:
Nitin Mantri, Avian Media
ICCO Hall of Fame:
Arun Sudhaman, The Holmes Report
Kathy Cripps, PR Council
Ray Kotcher, Ketchum
Richard Houghton, Agency Doctor
Barry Leggetter, AMEC